We had the good fortune of connecting with Mercie Loftus and we’ve shared our conversation below.
Hi Mercie, we’d love to hear more about how you thought about starting your own business?
The reason why I wanted to start my own business was because back in 2006 I was working in corporate America doing corporate accounting and had a very not so nice director who told me during a One on One meeting that I wouldn’t be advancing in my profession anytime soon because I was 20 years too young and I was a woman… Nowadays people can’t get away with statements like that but at the time it would have been my word against his and since he was very big in the company I knew me reporting it wouldn’t help anything. But right at that moment I knew I needed to do something for myself. I had recently taken a trip to California with a bunch of my friends from Arizona and took them all facial threading and everybody was amazed. They had never had their eyebrows so perfectly done before and had all said to me I should open something like this in Arizona. At the time I was only 24 and definitely didn’t know the first thing about running a company but after such a horrific experience with my then director I thought let me take a chance. When I wanted to start my company I only wanted it to be a facial threading place but at the time the state of Arizona required any threading artist to be a licensed esthetician or cosmetologist so that’s why it evolved into a “day spa”.
What should our readers know about your business?
When I started my company I knew I didn’t want it to be your typical eyebrow threading place, I wanted it to be what I myself, my family members, my friends all expect whenever we go in for beauty treatments. So, when we started Beautif-EYE the top three most important dynamics to our business was 1) using the best products, 2) having the best most talented technicians, and 3) giving customers the most personal, outstanding customer service imaginable. So as far as the best products go, we import all our threading products from India that are specifically designed for this service unlike majority of our competitors who use cheap sewing thread that can be very abrasive on the skin. This was super important to me and not something I would ever cut cost on even though it is so much cheaper to just use basic sewing thread. I am proud to say that that will never happen that Beautif-EYE. As far as technicians go we truly sought after and trained the best of the best in Arizona. Majority of our staff are licensed estheticians or cosmetologists, and everybody has had advanced certification training. My business partner and I have one strict rule and that is if you work for us you’ve worked on us. Anybody who interviews for a job at Beautify-EYE must work on myself or my business partner and that way we know we’re only hiring the best of the best. And as far as giving the most personal and the outstanding customer service we truly pride ourselves in this. In our database we have over 19,000 clients spanning over the 12 years of business and I am not exaggerating when I say I know the personal story of over half of those clients. There is nothing better than being recognized when I am at dinner or even the grocery store and clients just have to come up to me and say hello and introduce me to their family members then rave about my business. It truly is the best feeling ever. My business partner and I have been invited to weddings, baby showers, bat mitzvah, bar mitzvahs, baptisms, birthday parties and so many other life events. This gives me so much pride and joy. Knowing our customers love us as much as we love them, nothing makes me happier.
After my first business, Lotus beauty, failed after only two years back in 2009 I definitely had a lot of doubts starting a new company, but I am so grateful that we did it. Just two months after Beautif-EYE opened its doors somebody put us on a site called Yelp. I had never heard of Yelp before in my life but suddenly, we had all these great new clients showing up every single day and when I would ask them how they heard of us they all mentioned Yelp. This grew our company exponentially and I really started learning the power of the internet & social media. We created our Google page, updated our Yelp page and over the years started our Facebook page and now Instagram and even Tik Tock. All these platforms were a way for us to showcase our amazing staff talents as Facial Threaders Experts, Lash Extension Experts, MicroBlading Experts and Lash Lift Experts which increased our reach and grew our business at a pace I had only prayed about. We are so blessed to have the most talented team, not just in Arizona, but I truly believe in the world. Alora, Aniesia, Danielle, Esmerelda, Hasna, Sheridan and Tori… Thank you! Beautif-EYE’s success would just be nothing without all your incredible talents. I am forever grateful and love you all dearly. I am so proud of my Beautif-EYE Family.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, I am lucky enough to have lived in Arizona for the last 17 years since I am a naturalized American but originally from Canada. So, I have lots of family and friends that do love to visit out here and every single time my absolute must spot to take them to is the Omni Montelucia resort and spa. Everything there is perfection! From the brunch at Prado or the incredible spa or even just being poolside at either of their incredible pools… everything is just magical. My favorite food places are most definitely all the Mastro’s City Hall, Elements at the Sanctuary or Pino at the Scottsdale 101 Center. Arizona has many incredible restaurants. I am not much of a nature girl so adventures are more my thing. I love taking the sunset helicopter tour all over Phoenix and especially love it whenever I am in Sedona. I truly could not recommend it more.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost I must thank my family. They believed in me so much and encouraged me to take such a risk even though I truly did not know what I was doing in the beginning LOL! Without their support and love I would never be 12+ years into running my successful company and I probably would have never taken the risk. But my ultimate gratitude is for my now business partner, Tori Stanley. Tori was originally the manager of my first business called Lotus Beauty. That business only lasted two years and was unfortunately/fortunately a complete failure. When I finally had to break the news to Tori that we were going to have to close our doors she came to me and said NO! She said we are going to partner together, and we are going to make this so successful. I will never forget her looking me dead in my eyes and said “I believe in you, I believe in your concept, and I believe this is going to be amazing. Let’s just do this together.” That was 12 1/2 years ago now and we are still partners and we are still thriving and we together have made the Beautif-EYE the success story it is today. Without Tori believing in me and wanting to give this one more go-around there would be no Beautif-EYE and I would have been back into corporate America absolutely miserable once again. I am forever grateful for her.
Linkedin: Mercie Loftus