We had the good fortune of connecting with Yoshira Gutierrez and we’ve shared our conversation below.
Hi Yoshira, what was your thought process behind starting your own business?
At the time of starting my business I was a new mom and was dealing with a lost of identity. I gave up on painting and dedicated myself to reselling vintage for extra income. Then, I started to notice resellers online upcycle their pre-loved pieces. I slowly eased myself back to painting. I started finding myself back to art and back to myself. As a child coming from an abusive household, art allowed me to escape. And now as an adult and mother it offered me an outlet – a lifeline. Yoshi’s Isla is my small business and it’s also what grounds me and keeps me human.
Alright, so let’s move onto what keeps you busy professionally?
I’m an artist, and my recent work revolves around taking discarded pre-loved pieces and painting them. My goal for these pieces is to give them a modern appeal while keeping their vintage aesthetic. One of the main challenges I face is I’m a mom, and I love being a mom. Everyday I learn to navigate being a good parent, and being an artist with a small business. Sometimes I’ll paint when the kids are asleep, sometimes they paint with me. My house can be very hectic but I love what I do. The lesson this journey has taught me is that every single thing can not be perfect every single time. I simply try to enjoy the glimmers while life is happening, even on difficult days.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If you want something comforting, I love pho. The Vietnamese restaurant , Da Vang located on 19th ave, has rich brothy pho, banh mi, and delicious vietnamese iced coffee. For beating the Phoenix summer heat, checking out a Mexican snack/ Ice cream shop is always worth it. They have raspados, and some even have homemade paletas. We love Alebrije Neveria on 19th ave and Paletas Ice cream located on Main st in Mesa. For hanging out, my family loves going to Indian School Steele Park in the evenings. My partner brings his electric skateboard and the kids love going up the hills and watching the ducks by the lake. They sometimes have events and food trucks. The scenery is beautiful, especially on top of one of the hills, it’s a win win.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would give a shout out to my partner Jesus and sister Martha. Because their support and encouragement truly has made all the difference. Being an artist in the age of social media can be exhausting but surrounding myself with individuals I love and care for eases the burn out.