Never give up. It’s advice that is thrown around daily – but is it always right? We asked some folks we admire about their thoughts around how to know when to give up and when to keep trying

Katie Cole | Entrepreneur | Hair Growth Guru

For me, giving up has never been an option. I have always had to be so strong and have endured so many things that could have very much so tore me down. In life, we face challenges that make us question our abilities to fight through and make it to the finish line. “Eyes on the prize” is a good mindset to have whether it’s when you set goals for yourself or when things come up unexpectedly. Because if you think about the reasons why you started something in the first place it’s easier to remember why you have to keep going. Read more>>

Nique | Owner of Nique’s Beauty Supply

You shouldn’t ever give up. If you ever feel like giving up, stop and think why you started. Everyday will not be the same. You’re going to be tested, you’re going to doubt yourself, etc. You may have spent days, months, even years working so hard towards something you were so excited about, you finally found your purpose, you feel complete! Why would you give up ? Giving up isn’t an option. Remember why you started, maybe tweak a few things but always keep going. Read more>>

Ryan Elewaut | Guitar builder and repair technician

This can be one of the hardest questions to answer. Have you ever heard of the Sunk Cost Fallacy? This is where you keep pouring resources into a project instead of using a rational mind to cut your losses and walk away, and how this is supposedly so obvious to everyone else but you. Well, if you’re an entrepreneur or an artist, or if you work for yourself in any way, this can be a never ending conundrum. Read more>>

Merse Gaitan | Working Class Dude and Small Business Dreamer

This is hard because it’s very easy to give up and come up with excuses to justify your decisions. In the case of AZ Outdoors, we like what we do and it’s the small things that remind us that we should keep going. We set small goals that are attainable and don’t stress about them. We know if we put in the work then good things will happen. It’s easy to get discouraged when you’re not making sales or your social media isn’t on fire, but you just have to take a step back and think about all the good things that have happened and enjoy those moments even more. We still get pumped on the smallest sale and high five when we get even one more follower because that’s progress and progress even in the slightest is better than giving up. Read more>>

Jessica Walker | Licensed Cosmetologist & Business Owner

How to know whether to keep going or to give up? The answer is simple… you never ever give up under any circumstances. This thing called life isn’t easy but anything worth having never comes easy. It’s now up to you to determine how bad you want it and how far you’re willing to go to go to make your dreams a reality. Again, quitting is never an option! Read more>>