We asked some of the city’s rising stars to reflect on what made a difference in their journey. We asked them to tell us about what they think the most important factor has been behind their success.

Tania Cadiche | Entrepreneur

The most important factor for me is consistency. Anyone can start a business but it take time, and consistency. Constantly promoting your brand with or without the support of others. You have to be willing to put in the extra work and extra effort. Read more>>

Adriana Romero | Chief Editor of Border Eco Magazine

The Opportunity to Serve My Community The opportunity to own my own business was something I had wanted to do for quite a while. It started with a passion of being able to serve my community. I have seen for years how the media has negatively portrayed our border town. I felt the negativity was affecting the way people from other areas saw our border town. Santa Cruz County is a peaceful community filled with hardworking people who just want an opportunity to thrive. Border Eco Magazine focuses on highlighting the people, events, and organizations in our community who work hard to improve the lives of those they serve. Read more>>

Emily Irene | Videographer and Photographer

I want to be good friends or best friends with all my my clients. I like to have a professional aspect integrated into my business, of course! But I do much better work when I maintain a true connection. I am known for having true connections to my clients and other vendors in our industry. Read more>>

Roxanne Alexander | United States of America’s Ms Arizona 2023 & Director of Operations in Wealth Management

The most important factor behind my success is that I’ve learned to always keep trying and never let fear stand in my way. As a young girl I was always taught that I can do anything that I put my mind to. So, I apply that and think about that every time I take on a new task and adventure. By believing in that, I have been able to achieve my bachelors and masters degree in Business Administration, achieve my dream job in operations in wealth management, and become United States of America’s Ms Arizona 2023. Read more>>

Ava Mucikyan | Founder if The Salt Room

The Salt Room was created yo serve the greater good of the community. The idea came to me with a strong sense if urgency to create this space to help people with respiratory and skin disorders. It was never about success or money for me, it was yo create a sanctuary where people came to heal and rejuvenate. Read more>>