We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Stephanie & Ryan Bloom | Wedding/Portrait Photographer & Wedding Videographer

Consistency and adaptability. Sorry, we cannot choose just one. There are so many cliché statements about consistency but in our experience, most of them tend to be true. What do you do when no one is watching? If you can consistently work on yourself and your business, your business should be successful. Delivering a consistent product in Photography and Videography is so important. It gives potential clients a general framework of what their expectations for our final product to look like. But the beauty of having a general framework is that there is still plenty of room to exercise creative freedom to help tell a unique story from a different perspective. Read more>>

Michelle Melton, Psy.D. | Psychologist, Author, Consultant

Wisdom. Wisdom is one of my top values. And this value of wisdom guides my day-to-day personal life and is integrated into my role as a psychologists and healer. It is central to my overall sense of self. I have also come to realize that my understanding of this value has adjusted over time, having new iterations from my lived experience and learning. But let me first start with a definition. Read more>>

Krista Mac | DJ & Event Organizer

The value that matters most to me is community. I began creating events in order to be more involved in the community and to share my art and passion with other like minded folks. When I first started djing I wasn’t sure the best way to show other event promoters that I was available as a DJ. Read more>>