We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Mike Polivka | Custom Woodworker

I believe that honesty is the best policy. In woodworking, I have seen hundreds of woodworkers sell “Reclaimed” furniture to clients. This “Reclaimed” furniture is typically made from cheap pine, purchased at the nearest Big Box Store. While this may be appropriate for some projects, I believe that clients deserve the highest quality materials and honesty in regards to how their product is being fabricated, or created specifically for them. Read more>>

James Finck | Owner/CEO

The virtue of Gratitude is a value that matters most to me. By expressing gratitude, I’m able to keep myself grounded and present in the world around me. Not to mention, Gratitude is a driving force in personal confidence and happiness. One of our missions as a lifestyle brand is spreading positivity and goodness through our product to those around us. To me, Gratitude has had a positive domino effect of which can drive more than just a smile, but an energy that generates to many lives. Read more>>

Andrea Worldwide | Event and Social Media Staffing Founder/Owner & Investor

To me what matters most in my daily life and especially when running my business is the value of integrity. I work in an industry with high turnover that hires hundreds of brand ambassadors, models and influencers for one-time jobs, and many companies in this space have given their talent an unprofessional and dishonest experience. This causes a lot of hesitancy and pessimism from talent when accepting a job from an agency like Marquee that they maybe haven’t heard of before. I possess high moral standards that I learned from my parents while growing up, and that I witnessed from them in their professional (and personal) lives, no matter who was watching. Read more>>

Kim Huenecke | Executive Director of the Worldwide Women’s Film Festival

Integrity matters the most to me. I like to work with people who are honest and keep their word. Read more>>