We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Kiana Muñoz | Kiana Muñoz | YellowBird Farm

The whole reason YellowBird Farm was created was to honor my family and keep our traditions alive. We value family, culture, tradition, sustainability and community. It all started when my great grandmother passed. She thoughtfully planted citrus trees and a beautiful native landscape. I saw the plants start to decline and knew I couldn’t stand by as they wilted away. My mother, Nani and I started to care for them and bring them back to life. One year we had a plethora of citrus for the first time in a couple years. Coincidentally there was a farmers market that opened up close by. Read more>>

Julissa Lewis | Handbag Designer & Creator

I have two core values that are equally important, to me, and really go hand in hand. Patience and forgiveness. Both of these values are honestly hard to practice, for anyone. However, both of these values will honestly bring you peace, and that will translate to every aspect of you and your life. Be patient and forgiving with all, including enemies and yourself. “Therefore, as God’s choice, holy and loved, put on compassion, kindness, humility, gentleness, and patience. Be tolerant with each other and, if someone has a complaint against you, forgive each other. As the Lord forgave you, so also forgive each other.” Colossians 3: 12-13 Read more>>

Jesse Morelock | Lead Nurse

Taking the time to listen to people’s needs, and then adapting and applying our therapies in order to meet those needs. This is important because each person has unique characteristics that define who they are. And the only way to understand what an individual needs is to take the time to listen. No one is a number and should never be treated like a number. Read more>>