We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Tarah and EJ Kerwin | Co-Founders

As co-founders of Relationship Renovation and advocates for healthy, thriving relationships, the value that resonates most profoundly with us is our unwavering dedication to guiding couples toward becoming their best selves together. This dedication stems from our heartfelt mission to empower as many couples as possible, both locally and globally, with the insights and tools necessary to cultivate secure, loving, and enduring relationships. Read more>>

Ashley Wilson-Hammer | Reining Horse Trainer and Coach

Integrity is my most valued principle. I am fully aware of how fortunate I am to make my living doing what I am most passionate about and while it would be fair to say that I love horses more than I love the horse business it would also be fair to say that the horse world is full of amazing individuals that put the horse first in their decisions. Maintaining integrity in business decisions, especially when it comes to the well-being of the horses in my care, is crucial for building trust and credibility with my clients and peers and for me personally prioritizing the welfare of the horses in my care will always take precedence over the bottom line. Read more>>

Nicholas Ostheimer | NPO Executive Director

The value of service resonates most with me because it is the cornerstone of public service. In fact, it’s in the name. I’ve always been passionate about civic involvement and community organizing to solve problems with realistic solutions. Read more>>

Anna Giacomucci | Adventure Elopement and Couple Photographer

The value that matters most to me is authenticity. My business is a reflection of who I am and how I perceive the world. As a photographer who values authenticity, I often focus on documenting life as it unfolds, embracing imperfections, spontaneity, and raw emotions. I seek to capture the essence of a person, place, or event in its most authentic form. When people look back on the photos they can connect with the image on a deeper level. Authenticity fosters deeper connections and relationships, not only in my business but in all aspects of my life, which is why authenticity is the foundation for Anna Gia Images. Read more>>

Erika Stirk | Cake Artist & Bakery Owner

Equality and fair treatment is something that matters deeply to me, and I choose to express that in my bakery. Cupcakes are for everyone. Before I transitioned to a business owner/baking career I was in healthcare. Seeing firsthand how groups of people can be treated so differently for who they love or what they look like, and while it’s generally more accepted there is still a need to show support and be an ally. As a woman business owner I understand that without allies and supporters years ago I would never be able to own my business. Read more>>