We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them. 

Joe Berman

I value my family, freedom, friends, health, and maintaining my home more than work today. Earlier in my career, it was the opposite; work came first, and much of my identity was tied to it. Over time, as I became a better leader, mentor, and delegator, I realized that my job wasn’t to do everything myself. Read More>>

Celli Villarreal

My perception on work life balance has changed dramatically, especially since finding clarity with an official ADHD diagnosis as of late last year. Taking time to understand what that means for the way my mind works and learning to work with ADHD rather than allowing it to work against me. I fully embrace being a multi-disciplined artist and give myself permission to study multiple interests. Read More>>

Jeffrey Morel

My work-life balance has changed a lot. Last year, I was a single freelancer shooting weddings, making just enough to pay rent, hit the gym, and DoorDash to earn my next meal. It was standard poor guy hustle culture, not much different from my peers. Now? Read More>>