Meet Dana Midkiff | Entrepreneur and Coach

We had the good fortune of connecting with Dana Midkiff and we’ve shared our conversation below.

Hi Dana, any advice for those thinking about whether to keep going or to give up?
I think the best way to know is to follow your gut. If something feels right deep down, it usually is. Trusting your instincts is super important. But my one rule of thumb is that you have to sleep on it. Really, really big decision? Sleep on it even longer.

But it’s not just about what you feel; it’s also about having honest conversations with the people you love and trust. They can help you see things clearly and guide you in making the best choice for not just you and what your gut says but what will impact your family the most for years to come.

For me, I always sit down with my family and friends and talk things through. My husbands’ support and advice mean everything to me. Hopefully they’re wise enough to help you weigh the pros and cons, and if you go to someone you feel is neutral, their perspectives often bring out things you might not have thought about. Combining your gut feeling with the wisdom of those you care about is the best way to make the right decision.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I built my business from the ground up. Literally in my basement from 9pm to midnight, eventually hiring my friends to come make my products with me after all of our kids went to bed. I didn’t start with a huge monetary investment; I learned each piece of marketing, customer service and much more all on my own each and every day. I’ve since handed some of these things off to employees but my passion is now behind making the organization and the systems in my business run as flawlessly as possible. Our brand has been around for more than 11 years and we have many returning customers who return frequently for themselves or gifts.

It certainly was not easy, but it was worth it. I’m a firm believer of not hiring out a piece of your business until you know it well enough to do so. That’s meant a lot of learning, tweaking, action taking that brings me to a place where I work 80 hours for myself so that I don’t have to work 40 for someone else. And I wouldn’t trade it for the world.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m from Louisville (we now live just south of it) so my go-tos are going to revolve around eating and doing touristy things. We have the best food because we can get fresh food in so fast, so there’s more than 10 steak restaurants you can’t go wrong with it. Go see the sights down by the Ohio River, go see the Louisville Slugger museum. If the track is open, go to Churchill Downs. Then take a day to venture down to our neck of the woods and do some bourbon tours. No distillery is the same and they’re all magical.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am a lifelong learner so even as someone who worked in the corporate world while I built a side business, I always wanted to learn more. My business and my outlook really changed when I was introduced to authors like Rachel Hollis who present things in a “stop feeling sorry, get up and do something about your life” kinda way. She was the catalyst to a whole slew of new authors that keep me moving forward every day.

As I got further into building my business, actionable books with actual steps to take and concrete examples included, like books by Dan Martell, became life bloods for me. Don’t give me the fluff stuff, I want to know how to do and how you did it.

Website: https://www.PinkDoorWreaths.com

Instagram: @PinkDoorWreaths

Facebook: https://www.facebook.com/pinkdoorwreaths

Image Credits
Brandi Inman, Zuly McKim, Dana Midkiff