Meet Chaim Budd | Entrepreneur & Strategic Business Consultant

We had the good fortune of connecting with Chaim Budd and we’ve shared our conversation below.

Hi Chaim, is there something that you feel is most responsible for your success?
Trust. People buy from brands that they trust. The best way to build a most-trusted brand is to have unimpeachable integrity by being truthful, doing what you say, and going beyond the call of duty to provide value. Businesses that are successful with this approach can’t just implement it at the customer-facing level. It has to permeate the entire organization from the C-Suite to the mailroom. It has to be embedded in the culture so that every interaction – within internal teams or employees, with customers, and with vendors – espouses these ideals.

When you tell the truth about your product/service AND are honest about the pros and cons of the competition to the point that customers can rely you providing them with the valuable, unbiased information, tools, and resources they need to make a buying decision, good things happen. Revenue and profit get sustainably maximized in the long run.

(In the digital age, this is the ONLY way to do things because customers can research anything and everything if they want to. Being anything less than forthright can backfire horribly.)

This approach is particularly important for B2B companies where people working in bigger corporations are disincentivized to take risks and do something good. Rather, they are motivated to avoid mistakes which can derail their careers. As the old saying used to go, “no one gets fired for buying IBM.”

Creating a brand so trusted that no one would question the wisdom of buying from it, is incredibly valuable and a near guarantee of success.

What should our readers know about your business?
I’ve always been entrepreneurial at heart. I started my first business at 14!
I began my professional career as an Aerospace Engineer, but then started a telecommunications company, then retail, restaurants and catering, and a graphic and web design business. I recently left a business I helped build for more than a decade that serves the IT industry.

I am working on a start-up manufacturing company, my consulting business, and I’m actively seeking to buy other businesses.

Nothing of great value in life or work is easy. You get out what you put in and are willing to sacrifice. I thrive on challenges – there’s no problem that can’t be solved, no skill or experience that can’t be acquired, and no obstacle that can’t be overcome. The key to solving new or unknown problems is to research, learn, and try. If you fail, learn from that, iterate and retry until you succeed. All the information is out there, whether it’s in books, on the internet, LinkedIn, or Youtube.

I think what sets me apart is that I like to move fast but while minimizing risk, and that I take an intentional, and sometimes unconventional approach to business management. Intentionality means that whatever you’re doing – revamping operational systems, implementing customer service procedures, marketing, hiring, etc. – that you’re setting specific, attainable goals, identifying the core reasons for achieving each goal, measuring progress and results, developing a methodology for implementation, and using objective data to remove your biases from the process.

I’m mostly passionate about unlocking the ability of others to grow and succeed, and in helping businesses unleash their potential.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Arizona is one of the most beautiful states in the country. I would probably spend the entire week outdoors exploring that beauty by hiking, biking, and boating. In-town, we’d go to the Phoenix Mountain Preserve, Dixie Mountain, the McDowell Mountains, Tempe town lake, and maybe downtown Phoenix and Scottsdale for some city exposure.

In the spring and summer, heading north is the only way to go. Sedona is a must-see, but my favorite place in the state is up on the Mogollon Rim. The forests, canyons, reservoirs, lakes, night-skies, and views are spectacular.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
While it might sound a bit cliche, the clear answer is my wife and children. But it isn’t just because of the strength, support, and joy they provide me at home. I give them the shoutout because learning how to build a strong, happy, purposeful family goes hand-in-hand with learning how to be a great business leader. When you are young and on your own, you tend to be self-reliant. But to be really successful requires a team. Leading a team, or a family, is about listening, supporting, and trusting others, not telling them what to do. Being a good husband, father, and business owner means that my job is to provide the members of my family/team the tools and resources they need to be successful. As my family helped me learn to do that at home, it gave me the wisdom I needed to translate that into business success.

Linkedin: https://linkedin.com/in/brandonbudd