Shoot your shot? Take a chance? Society bombards us with messages, phrases, examples and stories of how taking risk is the key to success, but is anything ever that simple? We asked some of the brightest folks we know to tell us about how they think about risk. We’ve shared their responses below.

Julie Khaled

Every good thing in my life has happened after taking a leap of faith. Getting married, having kids, starting a business. Nothing worth having comes from within your comfort zone. Read More>>

LaRee Johnson

We’ve always believed that a little risk is necessary to create something truly special. Whether it’s experimenting with a new flavor, launching a unique service or offering, or adapting to changing customer needs, we approach risk with curiosity and care. Risk keeps us curious and creative. Read More>>

Kenzie and Marcell

Risk to us is a word that is loaded with a lot of history. We were childhood friends who came from a background that made taking risks scary and predestined to fail. It had the impact of causing us to present to the world in the safest most palatable way we possibly could… in other words, inauthentic, ‘boring’ versions of ourselves. Read More>>

Hayden Anderson

Humans have an interesting relationship with risk, and by understanding that, I think we can harness it to its fullest potential. In the past, our risk detecting systems were for things that can kill us. See a lion eating a deer? Read More>>