International Sustainable Luxury Designer, yogi, protest artist, writer and mother Ebony Adell shares her ecommerce experience and insights with us below.

Ebony, thank you so much for joining us again.  We’d love for you to share you ecommerce wisdom with us this time.
Yes, we have 2 online stores (TSXDH™️ @Contrado and TSXDesignHouse™️ on Art of Where)at 2 different price points that provide dropshipping for our made to order products. Tik Tok and Reels(IG)give me the best ROI for content and my Facebook/IG ads give me life. My brand is like a clock. So all the stores and services and products promote each other and have the same bottom line, “sustainable luxury”It’s a machine. I stay consistent in brand messaging and make sure every consumer has access to the brand by offering products and services that allow them to participate in a sustainable lifestyle. My advice is for people to allow their brand to evolve, build the concept to be able to evolve and it will never get old; then you ll stand out and constantly level up. Express that evolution through current dynamic content, pictures, videos and always be thinking about what’s next. Because when you hit that level of success you wanted, it won’t be enough and you’ll have to push your ideas further to go further.

Awesome, and for folks who may have missed our prior interviews, can you please briefly tell them about youself and your brand?
I have a sustainable luxury brand based on chakras and tantric energy- garments, accessories, books and servicesheadquartered in Milwaukee, Wisconsin. We also provide chakra activation, yoga classes, and meditation

Image Credit: Sen_dipity on IG Oxford Fashion Studio London Fashion Week SS22/ Devonshire Square