We had the good fortune of connecting with Adaleta Avdic and we’ve shared our conversation below.
Hi Adaleta, can you walk us through the thought-process of starting your business?
My business originally started as a hobby because I liked to write, and I loved buying new beauty products to try. After purchasing so much makeup for several months, my friends asked me what I thought of X product. “Is it worth it?” This is when I decided writing reviews and sharing my opinions on the products I was testing, would be beneficial to help others save money when products weren’t worth the investment or when they really need to try something.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Our entire team works to create content for social media (Instagram, TikTok, blog, Pinterest, Twitter, Facebook and YouTube!) What sets my brand apart is my direct communication with my audience, which comes alongside my honest reviews. If a product is not good, I will be honest about it. Alternatively I will not promote a product I do not genuinely love and use myself. I’m most proud of the full brand I’ve been able to build, along with all the avenues of content (all the way from Instagram, consistent YouTube videos while also having a weekly podcast episode.) The consistency and quality of everything is something I’m really proud of, and it takes a small army! It’s not easy and it hasn’t been easy at all. Some of the challenges have been not being able to be consistent with a schedule and needing more help, but not enough budget. After scaling the business long-term, we’ve gotten to a place where we can manage a lot of content and be efficient with the creation. The biggest lesson is that when you are just starting out, you yourself have to do everything. You have to be the accountant, the attorney, the creator, the debt collector, the photographer, the developer and everything else in between. There is no help when you have no budget in the beginning, but it also helps you appreciate everyone long-term but also understand all elements of your business.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was coming to Tucson, I would have us do a couple things but lots of eating and drinking. Upon arrival, we’d want to have a little downtown Tucson adventure. Having a beer or two at Pueblo Vida or Tap and Bottle would be key. After that, I’d love to have dinner at Obon because I am a ramenholic and they have delicious ramen (lots of other options too). Depending on the night and if there were any shows, it would be awesome to head to the Rialto and catch whoever is performing because it is a small, cozy and iconic venue. The next morning, a hike at Sabino would be key followed by brunch at Prep and Pastry (the best brunch spot in town!) After that, we’d need.a little midday pick me up and coffee from Raging Sage or Coffee o7 would be great for some beans and a delicious cup. After a little time in the afternoon, we’d head to The Commoner for a delicious dinner and amazing drinks because it is my favorite spot in town. On Sunday morning, we’re going to go check out a few murals, take some photos around town and do a long leisurely lunch at Chef Alisah’s, the most delicious restaurant in town (Bosnian food.) With that, I’ll send my best friend off happy and after a fun weekend of delicious food and drink!
Who else deserves some credit and recognition?
There’s two major people who deserve a special shout-out because without them, I wouldn’t be where I am with social media and my business today. The first is Jenny Suneson, who has been my social. media assistant turned podcast manager, and she’s been with me for years. When I was working a 9-5, and couldn’t get to posting during the day, it was her who did a lot of this for me so I was still present on social. Not to mention, she helps create the graphics, links and other necessary information needed to post on social. The other individual is my fiancé who has been with me along the blogging and social media journey. He’s now a full-time employee and works with me on the brand and business, so it’s been full circle. From blogging late at night as a hobby, to a full blown business with 2 employees and a team of contractors. Without these two, it wouldn’t be possible and I can’t give them enough credit for making it all happen!
Other: https://www.tiktok.com/@adaatude https://www.pinterest.com/adaatude