We had the good fortune of connecting with Alex Goodeaux and we’ve shared our conversation below.

Hi Alex, what was your thought process behind starting your own business?
The thought process behind my whole business was pretty much taking all the connections and great friends that I have and building us a solid foundation. Of course my blog (Digital Flame) shows love to many great up and coming creatives but really I started it to give my people the recognition they deserve. Pretty much being the voice for the team online.

We’ve been growing rapidly as of late but this was a revamp and complete 360 from my previous work (The Local Shooter) but we still have the same plan.


Alright, so let’s move onto what keeps you busy professionally?
As far as Art it pretty much runs in our family. All my siblings can either draw, play instruments and or even make clothes so we just have a full house of different talents.

When I’m not working on my blog I’m either drawing or coming up with new designs and silhouettes for personal clothing brand AWSM™️ (Awesome) or ALWAYS WANT SOMETHING MORE.

My first actual introduction with the brand was late 2017 which was literally just the picture of our profile picture.

Then I released a design of the AWSM bear but didn’t actually release the tee till two years later.

So I’m still experimenting a lot, new designs for sure coming soon! Catch me vending at the Baymack & BBYGoyard show on the 25th. Probably my last individual drop so I can focus on a full capsule drop and really make some pieces that can bend streetwear.

But other than that it’s full time blog and design!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ummm, this is hard because the city is so big there’s so many options.

As far as food I’m definitely going to harolds chicken on 16th st and baseline, there’s a fire Caribbean spot on 67th and Bethany too with some plates if you want something local.

Drinking is still something I’m trying to figure out I’m new to the whole bar thing so for now I would hit up chambers for pool,cobra for some shots and NBA jam or Fat Tuesdays.

If I’m not trying to drink or just trying to be spontaneous I’ll probably just head north. I mean what can’t u do. You have a lake, amazing views like horseshoe bend, antelope canyon shoot even some snow if it’s that season.

One thing I do admire about Arizona is you really think about it you can never be bored here.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to dedicate a special shout-out to my friends, my business partners, and supporters! Shoutout to OGMANNYB, Ace McCain, Gxldxn, Jaxx, Sodoperichie, Turo Sivirian and anyone else that has helped me get far with my dreams.

Website: digitalflame.online

Instagram: Instagram.com/isoiceyyyy

Twitter: Twitter.com/isoiceyyy

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