We had the good fortune of connecting with Alexander Frekey and we’ve shared our conversation below.
Hi Alexander, is there something that you feel is most responsible for your success?
The most important factor behind the success of Performance Supplements are the people and being 100% authentic. The People: Owned and Operated by Alexander Frekey and Chad Lundy, we are known in the Valley as being people that are ones you can come to for the best fitness advice hands down. Being authentic comes in many facets. First being authentic in terms of actually taking care of the consumer with real knowledge and truthful answers to what they want. Secondly being authentic with what we believe in and showing the public our passion behind what we do. Lastly building the brand the right way and for the right reasons.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Performance Supplements was founded Jan 2016 and PerformanceSupp.com was created as a pivot during the pandemic in 2020. What sets us apart from other businesses like us is that we don’t “sell’ anything to the customer, we provide actual real knowledge to help guide in the right directions. Also my 20 years in the fitness industry and education in Biochemistry gives me the most experience of any other supplement business in this entire state. Lastly we have an inhouse brand I personally created to offer the consumer a more personalized feel to some of the products they might use currently.
We have gotten to where we are today by trial and error at first, which was really difficult. We had to figure out what worked and what didn’t of course but we now its way different. Now it is calculated with my emphasis on marketing our message of who we are and what we believe in. Also the main push is all digital marketing pushing everything to PerformanceSupp.com.
What we want the world to know about our brand? We want them to know that we are in busines and have created Performance Supplements as a brand because we LOVE what we do because we love health and fitness and live it everyday!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were to come to the area here’s what I would have us do: Morning Hike at Camelback Mountain
Relax by the Pool
Lunch in Old Town eating outside with a view
Night out in Old Town
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Shoutout to my family for always encouraging me to pursue my dreams and continue to work hard as well as my wife who has been there from day 1 to keep me level headed and focused on the important parts of business. Last but not least shoutout to my partner Chad for being the daily face for all customers to come see Monday-Friday to provide that knowledge and personal touch to Performance Supplements! Without the Team we have and us working together we wouldn’t be where we are today!
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