We had the good fortune of connecting with Alexis Ruiz and we’ve shared our conversation below.
Hi Alexis, what’s the most important lesson your business/career has taught you?
That consistency and constance are great tools to achieve your goals and to trust that eventually your efforts will be rewarded even though you might not see the results right away.
Alright, so let’s move onto what keeps you busy professionally?
I create hand-crafted journals, with the covers being printed using traditional printmaking methods, using hand carved linoleum or wood block printing, and the construction is also done by hand. I am very proud to actually being able to use my degrees in Printmaking and Graphic Design to create appealing quotes and designs for the covers by manipulating layouts, lettering and objects in my designs.
It has been a process of growing my self esteem, my self worth throughout all of these years. Especially since I am the only person in my entire family who is an artist. It has been about working long hours to meet deadlines, being tired or missing out on family events because I was working. Sometimes I still struggle with thinking I may never get to the level of “success” I want to, but I look back and remember the person I used to be and how far I’ve come, and that reassures me that I am heading in the right direction. Whenever I have doubts creeping in, I give my sister or my best friend a call and they always see to say the right words a that help me get out of that dark cloud that surrounds me. It is also in reminding myself that just because I had a bad sales day, does not make me a failure.
I want people to know that art does not necessarily belongs in a museum or in a gallery. It can be tangible and especially printmaking, I want people to become more aware that this method of art making existed far before computers were invented.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take them to local spots and shops to grab some coffee, maybe in the evenings I would take them to a bar, and even at the farmers’ market to see what everyone has to offer. If the weather is nice I would take them hiking, or go to a museum.
Who else deserves some credit and recognition?
I would like to give a shout-out to the women in my life. My mom, my sister, my niece, my best friend and the friends that I got to meet throughout the years. They have all been very inspirational to me in my personal growth journey by encouraging, believing and always being supportive of me. All of them have taught, supported, loved me and celebrated with me even the smallest of achievements and that women can achieve so many things if we support each other. Thank you!