We had the good fortune of connecting with Allison Kesh and we’ve shared our conversation below.

Hi Allison, can you walk us through the thought-process of starting your business?
I’ve always joked that when I won the lottery, I would open a dessert cafe…still waiting. In late 2019, I married the love of my life and decided to make truffles for my own wedding. Feedback from our wedding guests was so positive, I started thinking about taking a risk and making my dream come true. The pandemic hit and I decided to just go for it. I launched Cupcakes by Luv, a cottage bakery, during quarantine. Having extra time at home, I decided to start baking for real. With the help of my husband, we officially created an LLC, social media pages, a website, and began taking orders. My first official order was for wedding truffles (my family and friends love my truffles). Since then, I’ve expanded into gourmet cookies, cakesicles, cupcakes, and other treats. I love focusing on custom orders as it allows me to be creative and I truly enjoy making events more special.

Let’s talk shop? Tell us more about your career, what can you share with our community?
The pandemic has been challenging in all aspects of life. For my business, the lack of weddings and other social events has led to a slower start. In spite of these challenges, I am proud to say that Cupcakes by Luv is on a local wedding venue’s preferred vendor list, and have recently partnered with a startup providing new residents with a taste of the Valley.

Everything I make is made with Luv….It’s literally in my name, Allie Luv. When you order from Cupcakes by Luv, you can rest assured that the quality and care of what I provide is top notch, as if I was preparing it for my own family.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
One of my favorite things to do in the valley besides baking is hiking. Whenever we have out of town visitors, we hit the trails in the McDowell Mountain Preserve. A couple of our go-to trails are Sunrise and Lost Dog. After a morning of hiking, we love having breakfast at the Grille at Eagle Mountain in Fountain Hills. The views of the valley are spectacular, the food is always delicious, and the service is impeccable. After refueling, it’s always nice to take a drive around the fountain. Depending on the time of year, there is often an event or festival at Fountain Park. No trip to Arizona is complete without a visit to Ajo Al’s for Letter E (my favorite dish since 1990, aka pollo con queso).

The valley has so much to offer, it’s not difficult to find something to do any day of the week.

Who else deserves some credit and recognition?
My husband and my parents have been my biggest cheerleaders. I attribute a lot of my creativity to my Mom, an artist in her own right. My husband for being an amazing CSO (Chief Sprinkling Officer) and Taste-tester. In all seriousness, I appreciate my husband’s support in letting me turn our kitchen into a bakery and helping me realize the first chapter of this dream.

Website: www.cupcakesbyluv.com

Instagram: cupcakesbyluvinaz

Facebook: cupcakesbyluv

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