We had the good fortune of connecting with Allison Pittser and we’ve shared our conversation below.
Hi Allison, where are your from? We’d love to hear about how your background has played a role in who you are today?
I am from here in Arizona. I was actually born in Flagstaff but was brought to Phoenix at a young age. My dad was a general contractor by day and a local musician by night and my mom owned a home cleaning business. I never really knew what it was like to have a parent who worked a “normal” job, with a “normal” schedule. It’s second nature to me to have some type of freedom with life, and anytime I have been placed in a setting where I have to be in an office, or work a set 9-5 schedule, I am bored out of my mind.
I think having entrepreneurial parents who had to kind of hustle for everything taught me a lot about work ethic, and of course a ton about business. We definitely lived a “get up and go” lifestyle. If my dad wanted to go on a 3-month long vacation for summer, we did.
Being a mom, I really cherish the values that were instilled in me because of my upbringing. It’s been really important for me to balance motherhood and my business, placing a huge emphasis on intentional time spent together and ensuring my business is never riding in the backseat.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I take on clients of every kind and size, building custom marketing strategies for their businesses, typically on social media (Instagram). What sets me apart from the others out there is literally just the fact that I’m me. I don’t ever try to be someone I’m not, and I’m not afraid to let you know that I don’t know how to do something. I help each of my clients remember that what works for someone else may not work for them, and to stay true to themselves and prioritize their mental health.
Something I’m really proud of in my business is the impact I’ve been able to have on small businesses, specifically. It’s been a true delight to watch clients find solutions that fit their needs and empower them to find their voice, even in the most saturated of markets. I love reminding them that what matters is quality, not quantity and that the money (or numbers) will always follow, so to put their value first.
Recently, I’ve been consulting a lot of people and this is something I LOVE doing. Consulting and strategizing is a fun challenge for me, and has encouraged me to do more than create content and manage the accounts.
I got here by not quitting. I’ve been given every opportunity to throw in the towel, and have felt both, the highs and the lows of this business. To overcome the hurdles, I have basically just had to repeat to myself “the only way out is through.” It’s required leaning on my support system, blasting Andy Grammer music as loud as possible, and then prioritizing breaks and self-care.
The biggest lesson I’ve learned is to underpromise and over-deliver, instead of the other way around. Staying true to who I am has been an essential part of this process. I don’t want to fit someone else’s definition of success.
It’s my hope that my business provides depth and is not just a service. I genuinely care about each and every brand/business I take on and leave a little piece of my heart with every client I meet. I know that these business owners are trusting me with their baby and it’s something I don’t take lightly.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Arizona is the most beautiful! My fiance and I are constantly adventuring in this beautiful state, I think we have become “mountain people”.
If I had to plan a week-long itinerary for you, I would definitely take you to see Horseshoe Bend, Antelope Canyon, Sedona, and Rim Country. We’d eat tacos from everywhere, every stop. You wouldn’t complain about that. I would make sure to take you to Arriba’s for a White Sands Chimichanga, The Taco Spot in Tempe for birria tacos, Sorso Wine Room for a glass of wine (if you’re into that) and a charcuterie board. I can’t forget to add a stop at Grimaldi’s in DC Ranch, because I’m a pizza snob and I love Grims the maximum amount.
We’d have a fun staycation and float in the pool at The Princess, or we’d have a spa day at The Boulders. If you wanted a night on the town, I’d take you to Old Town Scottsdale. I’m not a drinker, but the people-watching is fabulous. Maybe we’d catch a spring training game, too! All I know is that even if it’s 120° out, we can find a way to have fun that doesn’t include screens or being inside all the time.
Who else deserves some credit and recognition?
Wow, so, along the way I have been so blessed with unconditional love and support from so many people. My incredible fiance, John Dean Jr., my children: Vincent, Carson, and Avery, Police Officer Nick who saved my life (after being almost fatally assaulted), and my mom, Rocky.
If I had to shout out one person in particular though, I think I would choose my best friend Gina who passed away when I was 15. Gina made a lasting impact on my life and was a role model to me in so many ways. The way she could light up a room, how she made you feel like you were the most special person on the planet, and the way she unknowingly instilled a lot of the values that I carry with me in my day-to-day life. Some lessons that stuck with me came after she passed, and they were: to always let people know how you feel about them. Take too many pictures and don’t let a day pass in bitterness, always overuse, “I love you”.
I really believe that each person I come into contact with has played a vital role in my life and I feel beyond blessed to have the support system I do, who have quite literally seen it all with me.
It’s a personal goal of mine to leave each person I come into contact with feeling like a “somebody”. I’ve been known to make friends with just about everyone and often joke that if even the walls could talk, they’d be my friends, too.
Ranger Visual, Steven Bowman + Denise Marie