Meet Amalia Falck

We had the good fortune of connecting with Amalia Falck and we’ve shared our conversation below.

Hi Amalia, is there something that you feel is most responsible for your success?
The most important factor behind my personal success, and the success of Come Alive Herbals, is the deep trust I had, and always have had in myself and my vision, even when I had nothing. I started with $20 in my bank account, while living in my van, and while it could have been easy to let fear dictate my decisions, I chose instead to view every challenge as a gift, an opportunity to grow. I learned everything from scratch, staying in the role of a student, always curious and open to what each new phase had to teach me. Authenticity was my anchor—sharing my real story, from living out of my car to building the life I have now, allowed me to connect with people on a genuine level.

I built a community of people who not only saw the brand but saw me, my journey, and the hurdles along the way. This transparency helped me stay grounded, and it fostered a bond with those who have been part of this journey from the very beginning. I think this really led to a deep trust between our customers and my brand.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
After high school, I planned to study nutrition and dance, drawn to the human body and movement. But something pulled me to pursuing massage therapy instead. It quickly became my passion, going beyond the physical to tap into deeper, energetic connections. That practice, along with studies in Ayurveda and yoga, really tied everything together for me.

Growing up in a holistic household, I was always making my own products. My sister and I even made our own makeup- turning beets into blush and cacao into bronzer.
Later, when I left Iowa to travel full-time in my old van, I worked at spas in Colorado. Afterward, wanting to stay connected to my clients, I began making herbal muscle creams, which evolved into an online shop.

Sharing my journey became a creative outlet; I started filming and editing videos to document my process—packing orders on picnic tables in parks and showing the real the behind-the-scenes of my small business. This not only allowed me to express my creativity but also helped me forge genuine connections with my audience.

Through storytelling, I was able to share the heart of Come Alive Herbals, inviting others to join me on this journey of authenticity and growth.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting for a week, I’d take them to yoga classes, theres surprising a huge yoga community here! I’m not much of a city girl, so we would probably escape to Carefree. I’d show them my favorite camp spots in Sedona, where I lived in my van for months on end. We’d hike the beautiful trails and soak in the breathtaking red rock views. This week would be all about connection, adventure, and the vibrant culture that makes this area truly special.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My success is absolutely intertwined with the love, support, and belief of the people around me.

First and foremost, I want to shout out to my mom, aunts, and sisters for instilling a deep sense of spirituality and a mindset and love that truly knows no limits. That foundation kept me grounded and guided me through every decision.

My dad, for always trusting that I could handle my own path, even when it wasn’t traditional (calling me crazy but smiling because he knew I was serious).

To my incredible team of women, thank you for jumping in with heart and passion right when I needed it most, and for embracing the Come Alive mission as your own.

To Whaneta, my massage therapy boss, who showed me what it truly means to be a businesswoman with integrity. She taught me the value of treating your team with respect and honoring mental health, principles I’ve carried with me ever since. Beyond business, she also shared profound lessons on life and connection through energy work, shaping not only how I lead but also how I live.

A special thank you to my partner, Travis, for always encouraging me to lean into my creativity and embrace the power of my feminine energy.

And lastly, to my younger self—thank you for believing that your dreams were worth pursuing, even when the road was uncertain. For staying driven and appreciating everything even when you had nothing.

All of you have played a part in this story, and I’m forever grateful.

Website: www.comealiveherbals.com

Instagram: https://www.instagram.com/maymovesyoga

Linkedin: https://www.linkedin.com/in/amalia-falck-9455a529b