We had the good fortune of connecting with Amanda Collins Coder and we’ve shared our conversation below.

Hi Amanda, have there been any changes in how you think about work-life balance?
I think that my work life balance has changed dramatically over the past ten years. And even more so through covid.

Early in my career I was helping to grow a global business which meant a lot of travel and time away from home. It was more a ‘work’ period in my career. And after years of working like that I made a deliberate choice to create a balance that I did not have.

I stepped away from my role as a CEO and started working in chosen way to have that work/life balance that most people strive for. I would say that I now have more of a ‘life’ balance and that makes me happy. I made work decisions with that ‘balance’ in mind and that has worked very well.

I think balance is looking at what you want, what you need and what will make you happy in life and making strategic choices in your work so that you can embrace the decisions that you make.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I learned very early on in my career that I thrive in a busy creative environment when I am strategically looking for solutions . I am most excited about creating, developing and embracing new business ideas and seeing them from the conception stage to commercial reality.

When I started Save Your Sole I was new to the industry. But I knew that there was a need for our products because I needed the products myself. My background was banking & finance and that is how I looked at the e-commerce business model. I had to prove myself to a lot of people as I was changing the way that shoe care was looked at in making in more accessible for people to care for, repair and look after their shoes. We have sold over 20,000 pairs of shoe soles and counting. It shows that there was a demand for what we are selling.

I have learned many lessons along the way but the main thing I always listen to is my gut. If it doesn’t feel right then it usually isn’t right. This has helped me so many times along the way.

I want the world to know that Save Your Sole really shows that you can disrupt an industry with small steps. And if you have an idea and think you can do it you should always try. That way you live with no regret.


Who else deserves some credit and recognition?
You can’t create a business without a team of amazing people around you. It really takes a village. I have had the pleasure of working with some great people and over the past ten years I would be where I am without Sarah Narahara who runs my e-commerce business from London!

Website: www.saveyoursole.com

Instagram: www.instagram.com/saveyoursolelondon

Linkedin: www.linkedin.com/in/amandajcoder

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