We had the good fortune of connecting with Amanda Moore and we’ve shared our conversation below.
Hi Amanda, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
The biggest lesson my business has taught me is going to sound a bit cliché, but over the last 2 years I have truly learned how important it is to make sure what you do makes you happy. I had always felt there was something missing in previous jobs but figured in time, they would become what I hoped they would be. I always thought it was frowned upon to go from job to job or leave a career too quickly, but I would not have started the business I have today if I hadn’t allowed myself to keep searching for what truly makes me happy! I didn’t know it at the time, but having my own business and getting to create edible art is the biggest joy in my life and I cannot imagine doing something everyday that doesn’t bring me happiness.
Let’s talk shop? Tell us more about your career, what can you share with our community?
What sets me apart is my ability to take a customer’s general idea and turn it into an entire vision! I actually encourage my customers to send me information regarding their order, but allow me to take the theme, color scheme and concepts they sent and turn it into a beautiful set of cookies that adds the finishing touches to their event. I will also say, it is extremely important to have a great quality product and I pride myself on always providing fresh and delicious cookies to my customers!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I were to take someone around the valley for a week there are so many amazing places I would take them to! I would start by getting breakfast and coffee at Luana’s Coffee and Beer. We would definitely get the breakfast pizza! Next up would be a hike at Camelback mountain with lunch at Chelsea’s kitchen. We would spend an afternoon going golfing, especially if they visited in the fall-spring because the weather is too nice to spend inside! Finally, I would make sure I took them to dinner at Steak 44. The food, ambiance and overall experience is something everyone should experience.
Who else deserves some credit and recognition?
The biggest influence in my business has definitely been my husband! From day one, when I got this wild idea, he supported me no matter what. It was almost crazy to me how much he believed in me and would always respond with “If that’s what you want to do, then go for it!” He never doubted me and always put my happiness first. So if it was going to make me happy, he didn’t see why I wouldn’t put my all into it! Aside from him, the cookie community has been so amazing to be a part of! The group of cookiers I have met have truly been an example of community over competition and it is so refreshing to have mentors and friends that are in the same field as you that are eager and willing to help. Sometimes owning a one woman business can be lonely and tough to navigate so having other bakers that understand your challenges and successes is extremely helpful and motivating!
Lastly, my mom took me to a cookie decorating class for Mother’s Day a few years ago so I guess I owe a lot of credit to her! Unknowingly, she started the foundation for the cookie business that day!
Coastal Moments Photography