We had the good fortune of connecting with Amy Flower and we’ve shared our conversation below.
Hi Amy, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
I’ve made many decisions since starting my own business that have contributed to my success. The single most important decision I think I’ve made was to fully incorporate myself into this community of fellow creative and be confident enough to let my art speak for me. Prior to starting my own business I tended to be a little more on the introvert side, and when I decided to take a leap of faith I still had a lot of self doubt creeping in. I was worried that if I put myself out there, maybe I wasn’t as good as I thought. I suffered a great deal from imposter syndrome ha ha! What I found was a network of women that only wanted me to succeed, the community over competition in all of these groups I found completely blew me away. They helped give me the confidence in myself and my pictures to keep pushing forward and putting myself out there and I’ve just been growing and blossoming ever since!
Alright, so let’s move onto what keeps you busy professionally?
I am a Photographer who loves to bring peoples visions to life. I cover a wide variety of portrait photography. I enjoy capturing couples in love, families expecting new life blessings, as well as Seniors and graduates celebrating accomplishments. However I also love working with models to build portfolios, bringing concepts and creative ideas to life through my lens. Its not always easy working with different families, different ages and different personalities. As the photographer its my job to make every one comfortable and relaxed during a session to ensure we get quality images and memories captured. An approach that may work for one client doesn’t always work for the next. I feel I have learned a lot about reading people and altering my instructions and or prompts to ensure natural looking images. I’m all about my clients being happy and comfortable after all those are the memories they are going to want to cherish. I want to world to know that I am a photographer that just wants to create somethings beautiful, something I can be proud of and something my client will love.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were visiting phoenix for a week there are so many amazing things in and around the phoenix area! First on the list would be Brunch! I am a huge fan, one of my favorite weekend meals ha ha! I’ve recently had to pleasure of trying Hash Kitchen that has finally opened here in the West Valley and I have to say their mimosa flight is AMAZING! Phoenix this time of year is absolutely beautiful and we have some of the most beautiful hiking trails and mountains here, White Tanks being one of my absolute favorites with its variety of different trailheads. I actually shoot photo sessions there very often for that exact reason! All the downtown areas Glendale, Chandler, Phoenix, Tempe all have so many great options for entertainment, food and even some great cocktail happy hours! Phoenix is definitely not a place you can visit and be bored! We also have plenty of casinos throughout the East Valley and even some in the west valley that I’ve had the pleasure of visiting for a little staycation and let me just say the games are great, the food is amazing, and the cabanas by the pool are the perfect place to relax on a lazy Sunday afternoon!
Who else deserves some credit and recognition?
I know my success has been not only been a result of my own hard work and dedication, there have been many contributing factors. Every person and client that has ever shared my name, my images or given a review of their experience with me has helped me grow. Every person that has entrusted me to capture their memories and moments has contributed to my success. My biggest mentor has been my cousin Ilde Cook of SheHeWe Photography in Nashville, TN. When I first reached out to let her know I was ready to take the leap she was all to excited and willing to help in any and every way she could, and has been advising me ever since. I have a wonderful tribe of friends and family behind me that were some of my first models and clients helping me to build my portfolio. As I mentioned before these online community groups of fellow creatives like the “Women Networking in Photography Phoenix” on Facebook has been an excellent resource for me in learning and creating with like minded individuals. I have made so many amazing friendships along the way and really grown as an artist and that all comes together to make me more successful as a photographer and small business owner.
Laura Liz Photography