We had the good fortune of connecting with Amy Robinson and we’ve shared our conversation below.
Hi Amy, why did you pursue a creative career?
I have always had a knack for everything artsy and creative. My mom would always comment on how I was always drawing on or creating something. It was such a fun outlet for me as a kid and I knew early on that I wanted to do something within the arts field when I grew up. I bounced between Fashion Design and Media Arts & Animation, but really fell in love with Graphic Design when I designed my own wedding invitations. I had no idea what it was at the time, just that I wholly enjoyed it and could easily see myself doing it for the rest of my life. Additionally, I got so much joy out of making my own wedding invitations. On occasion, I love using my creative license to design unique, custom, special occasion invitations for brides, bachelorette parties, and showers.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started Tiny Fox Creative to help small businesses and nonprofits find their brand voice, even on a small budget. One thing I noticed when I began freelancing was that there were so many small businesses who had to keep searching for a graphic designer to do the job right. Two contributing factors of this was 1. The designer was only designing a logo (because that is what the business owner only thought they needed), not a brand so the small business messaging was getting lost. 2. There was no education on basic graphic design principles for the business owner or how to continue building the brand once the designer had laid the foundation for it. I find adding the educational aspect to building the visual brand, not just a logo and partnering with my client to discover their ‘why’ behind their small business goals has made their journey to success that much more fulfilling. Discovering this gap in design education was where I found I could really help people build the small business of their dreams, and do so in a worry-free way. It at times has been an uphill battle with some not trusting the process, but those instances have helped me curate my approach to helping new and incoming clients to make sure they have the most rewarding experience. Clients can walk away with a brand for their small business that they are proud of and not have to redo in a few years. Tiny Fox Creative is about building brands right from the get-go. I am here to alleviate the (potentially) scary aspect of branding and show that it can be fun, informational, rewarding and when done right, can change how a small business can grow and evolve for the better.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love roaming around the city, especially the downtown Phoenix area. A good portion of my childhood was spent in that area, so I would definitely start there. For the first stop of the evening, we would swing into Bitter & Twisted for the ‘welcome’ cocktail. It’s one of those places where you say the name and locals can gush about their favorite drink for the next half hour… ok, maybe just me. Then we would take a jaunt over to Roosevelt Row to check out all of the amazing art galleries, statues and eateries. Nothing like “The Row” on a First Friday night! Sunday service at my home church Tanner Chapel A.M.E is a joyful experience. I love sharing with visitors and enjoying Sunday brunch right after at Lo-Lo’s Chicken & Waffles to get us ready for our walk around the Phoenix Art Museum – I could get lost in there for hours. We would eventually hit up the Orpheum Theatre for a show, see the nightlife buzz around CityScape and maybe even some bowling at Lucky Strike. I also couldn’t pass up the chance to do a little hiking and horseback riding at South Mountain (should the weather permit) and finish the trip with a relaxing spa visit at the Royal Palms resort in Arcadia.
Who else deserves some credit and recognition?
I would 100% dedicate this to my family. My mom, has always supported my artistic dreams without ever wavering. My Aunt Sadie, who continuously fanned the flames of curiosity by helping me draw, paint and find my creative groove with music. My husband Matthew, who had the patience for me to go back to college and continue my passion into graphic design and my two best friends Lisa and D’Ann, who have supported me, mentored me and have uplifted me throughout college and my small business journey.
Alicia Samone Photography