We had the good fortune of connecting with Amy Werly and we’ve shared our conversation below.

Hi Amy, what role has risk played in your life or career?
I have a bad habit of correlating risk with fear. When faced with a risk my mind immediately goes to the worst case scenario. But the start of my photography career pretty much started out with a fear of regret. I didn’t want to be old and grey telling my children that I desperately wanted to be a photographer but was too afraid I would fail. My kids and husband give me the motivation and support to take risks as a business owner. I wouldn’t be the woman I am or the photographer I am if I didn’t take risks. I wouldn’t have this job I adore if I didn’t pick up my ten year old camera and kit lens and proclaim myself a photographer. It’s risky to say, “I’m a photographer,” to friends, family, and strangers and have to hold up my word. But the hard work, the success, and the failures are all worth the risk.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Creativity is such an important personal outlet. Giving part of that outlet to my clients is what sets me apart from other photographers. We walk through all of the stages of the shoot together, from beginning to end. I want to know what your creative vision looks like so I can serve you in a way that is fulfilling for both of us. Coming to the realization that this is how you serve people took years of research, podcasts, books, and business fails. I’ve learned that being successful as an artist is dependent on how you make people feel. I want people to know that as a brand, as a business, I’m concerned about the way I make you feel as a client. I want you to walk away from your experience with me feeling like you were pampered.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There’s a lot of great, local places around here. The Olive Mill and San Tan Flat are first on my list for visitors. I love the vibe at both restaurants! We would hike some local trails with great views of the desert and Arizona sunsets. Schnepf Farm always has really exciting events with yummy treats, fun rides, and entertaining activities for the whole family. Mansel Carter Oasis Park is a must. Fat Cats is a great place to hang out and would definitely make it onto the itinerary. This community is growing so fast, there’s always something new to try!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband deserves so much recognition for the hurdles I’ve been able to jump starting a photography business. He’s so supportive. He listens to all of my wild ideas, talks me off the ledge when I feel like giving up, and gives me a little push when I’m not sure about a specific decision. He lovingly looks after our children while I’m spending time helping other families make their own memories. He’s very definitely my rock.

Website: www.amywerlyphotography.com

Instagram: @amywerlyphotography

Facebook: Amy Werly Photography

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