We had the good fortune of connecting with Anissa Buckley and we’ve shared our conversation below.
Hi Anissa, what role has risk played in your life or career?
Taking risks is critical to growth and optimal personal success in life. To take risk means to step out onto a limb that might crack at any moment. Of course, there are gradations to risk. Calculated risk means you’ve evaluated all of the possible negative and positive outcomes and know that you can live with either of them. Risk without some level of analysis is a form of adrenaline that some people thrive on. For me, I’ve taken both types of risk in my life. My first big risk was leaving a corporate role with all of the security of 401ks, expense accounts and a salary to start a nutrition database company. That risk paid off, as I sold the database (now called healthyAisles ™ and had a great 7 years with the acquiring company, working with large grocery retailers.
A bigger risk I took was in 2014 when both parents died, I went through a divorce and sold a 2nd business. I decided to travel with a companion I had recently met, who became the equivalent of a “navy seal”. We hiked, biked, and ran across multiple continents, living a minimalist lifestyle. It was pretty crazy but ultimately put me in the best shape of my life at around age 50. I went on to complete a few Ironman events, summitted multiple 19k foot mountains and more.
The takeaway from all of that travel, which extended about 4 years, was a learning that the human (female) body can still accomplish a lot in those “later years”. It stoked my already-intact interest in researching more on positive aging, longevity and more. This has led to my current start-up, www.b-untethered.com. We have taken recent science on the impact of hormone decline to create a personalized app, called MENO that allows a woman to input her biostats, and, in return, receive a personalized macronutrient plan that tells her “what” to eat, and when. We have also partnered with Sifter.shop, an online grocery platform, to create “midlife women’s health criteria” that filters all products in the grocery store for “better choices” for midlife women.
My point to all of this is, without risk, I would not be where I am, doing what I love, with a great amount of passion. While its never easy, I highly recommend risk-taking as a form of getting out of a rut, or finding your true love for life.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My current business is www.b-untethered.com, a company focused on women in midlife years, ages 45+ on. We have compiled a team of mostly women and leveraged recent science to develop a proprietary app, called MENO that helps personalize nutrition and fitness according to hormone status. We have also partnered with a grocery platform called Sifter. shop to create “midlife women’s health criteria” to help women select products that are healthier for this phase of life. There are many other aspects to our offering including a fitness plan, again, based on “new” needs for women in hormone fluctuation. Our fitness program brings women together on teams of 4, for accountability and camaraderie.
We’re excited to be launching this, as we know women benefit from being with other women and having that support.
We ultimately offer all of this through an 8-week Midlife Reset bootcamp.
As with my other 2 businesses in prior years, this newest company has had its series of challenges. Money and resources are always an issue in early stage businesses. Delays in product launches can also be frustrating. But……….the lesson in start-up is to just keep getting back up and moving forward. Its not unlike doing an Ironman event or any other endurance sport. You cant quit. You just have to keep moving forward.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I have recently relocated to Tucson AZ from Austin TX. I came here because I am a cyclist and am loving being so near Mount Lemmon. The answer to this question is easy for me because I’ve had visitors for the past 2 of 4 weekends. Everyone wants to go to the top of Mount Lemmon. One group rode it on a bike; the other drove it in a car. Both sets of guests were in awe of the views from the climb.
Hiking or biking the Saguaro National Forest is also a “must do”. The cactuses are immense, unique and just fun to be near.
As for restaurants….a few of my faves are Wildflower and Harvest in Oro Valley and Laco in Tucson. I also love Noble Hops in Oro Valley for that late afternoon cocktail.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people. Too many to name. People who’ve been there along the way include “the three”; my girlfriends I met in orientation, during freshman year of college (Louise Hoare, Susan Moran, Susan Viditz-Ward). Chris Langhoff, my significant other and COO of b-untethered. Other great friends who’ve been there through the latest start-up include Shelley Steinley of Austin TX, Darrel Risberg of CO, Richard St Clair who pushed me through multiple challenges. And many more.