We had the good fortune of connecting with Anne McAuley Lopez and we’ve shared our conversation below.
Hi Anne, we’d love to hear more about how you thought about starting your own business?
When I started my writing business, it was 2010, and I had been laid off from a data-focused job in corporate America. While I was good at the job, it didn’t feed my soul. I’ve always loved writing so when a friend asked me what I always wanted to do, I told him that I loved to write. The Great Recession was in full swing. I was at an event for job seekers and asked if I could blog the event so we could reach a wider audience. That’s how it started, as a volunteer. Through that organization, I found my first clients and was paid for my writing.
I’ve always loved telling stories and shopping at local businesses so while it has been a learning curve, it is the perfect fit for me.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
One of the most asked questions when talking to up-and-coming writers is how I built and sustained the business through the years. I tell them the truth – network your a@s off. Making connections will grow your readership and the business. There are clients I’ve had for years while others were referred to me by my network. My business coaches say that networking is my magic power. The connections I made years ago are still referring business to me which is a huge compliment.
While there have been setbacks along the way, I have been blessed with a talented network of supporters and amazing clients who have given me a chance to write their stories. In 2020, I focused on educating myself on Search Engine Optimization (SEO), which many content writers do not do. As a result, the business is thriving.
This year I am pleased to be expanding services, including partnering with marketing agencies, to tell the stories of the agencies and their clients. I thrive on connecting with people through storytelling and teaching. It has been my pleasure to have been featured on national podcasts and in local newspapers.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
That’s a great question! We moved from Mesa to Chandler just as the pandemic was starting so I’d probably show my friends the best places in each of these cities. Cider Corps, Pita Jungle, Peixoto Coffee, La Ristra – Chandler, and DC Steakhouse are a few of my favorites. Happy hour on my patio to watch the sunset and walking area parks are also favorites of mine.
Who else deserves some credit and recognition?
Career Connectors gave me the opportunity to write for a larger audience than my friends and family. I also got my first clients through the organization.
Christine Leninger of Lupi Docs is my friend and book editor. Together we published my first book, We Don’t Get to Ring the Bell: My CML Story. It’s the story of my cancer journey.
Suzanne Jameson is my publicist and friend. She has been with me to celebrate 10 years in business and helped me launch the book.
My husband Eddie for always supporting me and my business.
Credit: Marie Feutrier, Riemagine Studio, Gilbert