We had the good fortune of connecting with April Tibbetts and we’ve shared our conversation below.
Hi April, can you talk to us a bit about the social impact of your business?
Our business helps the community by offering fresh, affordable and sometimes unique fruits and vegetables all year long. Our mission is to help people afford to eat healthy. People often tell us that because of our business they have changed the way they eat adding healthier options daily.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My first job at 16 years old was at a small produce market. I worked there for 9 years going through high school and college. This is where I met my now husband. He was the produce wholesaler who delivered the produce where I worked. We became fast friends and over the years realized we were more than friends. We married in 2003. I was a dental assistant for 20 years but during my career my husband begged me often to open a produce market. He knew how successful we could be but I truly loved my job and was scared to try something new. Fast forward to January 2020. My mother is diagnosed with cancer and will have to undergo treatments. She helped us with our autistic child picking him up from school daily and helping us care for him along with my Father. We started to discuss opening the produce market to be closer to home and have a way to have our child come to work with us if need be. Then March 2020 covid hits and we are taken back. Do we move forward with the business? Is it crazy to open up during a pandemic? Realizing that many of my husbands wholesale customers were doing very well we moved forward with opening of the market. We spoke to my husbands brother who decided to join our journey with us and we opened Family Roots Produce Market in December of 2020. Today the market is doing very well. We are supplying the community with fresh produce all year long at affordable prices. Our market is small which makes it easy to navigate and also feel like we can be apart of the community. We have many loyal customers and we employ 11 people which is fantastic. It hasn’t been easy. We put in many long hours and are learning something new everyday about running our own business but we are grateful and thankful we took the leap
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
The city of Bristol has some very unique and wonderful places to visit. If a friend was coming to stay we would definitely spend the day at Lake Compounds. They have been open for over 100 years and have many fun rides that you can enjoy the day on. Then we would go to Bell City Diner for lunch. They have the best milkshakes in the area! It’s a must try! During the week we could check out Dusty Dude Works showroom and gift shop to pick up a charcuterie board or candle after we eat breakfast at Parkside cafe which is run by JR Rusgrove who has been featured on good morning America. Next we would stop at Bakery on Maple to grab a sweet treat at their micro bakery. The next morning we could grab a coffee at Cafe Real and speak to the owner Eduardo about how he grows his own coffee beans in Columbia and has them shipped to his coffee shop in Bristol. After we could take a ride to The New England Carousel Museum for a tour. After head to our favorite barbecue truck Heavenly Smoke for lunch
Who else deserves some credit and recognition?
I would like to shout out my husband for always encouraging and believing in me that we could run a successful produce market even when I had my doubts. He always knew I had the strength, knowledge and courage to run my own business. Thank you for your undying support.