We had the good fortune of connecting with Brandi Wolf and we’ve shared our conversation below.
Hi Brandi, what was your thought process behind starting your own business?
I’ve been very entrepreneurial in my life and have a need to keep busy, be passionate and to continue stimulating the creative mind. In 2015 I met my husband in Scottsdale, AZ and in 2017 we married. He had not owned his own business before meeting me…I dragged him into it. He did not oppose although was a bit unsure of our new journey. Now he loves working for himself and towards our goals that we have built together. We are also franchise owners and have two publications that are a lot of fun and rewarding.
When coming up with Lamb Wolf Shack, we wanted it to be a reflection of a loving lifestyle that expresses positivity and magic. Matt, my husband, was born and raised in Arizona. I was born in Utah, moved to Idaho in my 20’s and have been back and forth between Idaho and Arizona ever since. So incorporating the two states that we love the most into our Lamb Wolf Shack business seemed to make sense to us. We officially launched in April of 2021 and have been gradually adding new designs reflected in stickers, hoodies, tanks, tees, etc. Asking a creative entrepreneur the thought process behind any new endeavor and getting a direct answer is like herding feral cats. To be honest, it’s just something I do. It allows me to be create and see someone smile or benefit from whatever it is. It’s so great to see a customer get so excited about a sticker that resonates with them. I ask them, “Where are you going to put it?” Sometimes they know right away and will answer, “My bike!” Other times, they just can’t decide. When we are doing events, our moons and bees seem to get a lot of attention. People will come in our booth and be so excited about their new purchase they will put it on immediately. That’s when we get the warm fuzzy feeling in our chests. I guess the thought process would be, “How can we add value to others and bring a smile to everyone’s face?”
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Lamb Wolf Shack is an apparel and sticker line of designs that promote love and positivity. The love and creativity we put into our designs sets us apart from other companies similar to what we do. Folks love our logo and will often say to us, “Hey, that’s me and my wife/partner!”. I think people can really resonate with one or more of our designs and feel proud to wear them and decorate their kayaks, bikes and water bottles with them. My husband and I have a great synergy when we are coming up with new designs and have great relationships with other professionals to help bring it into reality. We feel very blessed to be surrounded by such talented people.
Getting to where I am today when it comes to being a business owner, it was a winding dirt road with technical hiking and steep drop-offs. You have to have some grit and moxie when becoming an entrepreneur. I’ve failed miserably, had mediocre success and have been truly successful when measured against others. As far as failing miserably goes, there have been times that sticking my head in a hole like an ostrich so no one could see me seemed like the best thing to do. Those times have been when I’ve learned the most. Key points, listen to your gut above all else. If something feels off, keep digging or go a different direction. Go in with eyes wide open…especially with partnerships or when someone else is having an impact on your creativity. It does not matter if the business is black and white or very colorful, starting a business is a creative process. When you let someone else take too many liberties of your business building creative process, it can really have an impact. I’ll say it again, listen to your gut! If you fall down, pull yourself up by your bootstraps and do it again. The reason I’ve found success today is because of all the moments in all of my yesterday’s.
Truly, all experiences have been valuable. I’ve learned a lot and feel that anything is possible as long as the drive, value and passion is there.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day One: Grass Roots for lunch, a stroll around the Desert Botanical Gardens and then dinner in Old Town at The Herb Box. Then another stroll around to all the art galleries.
Day Two: A day in Cave Creek/Carefree. The main destination, Rare Earth Gallery. This place is amazing and I can burn a couple hours in this store easily. Plus Cave Creek is super cute with a lot of great places to eat. My husband loves to go to Oregano’s when we’re up that way.
Day Three: A day or overnight stay in Prescott, AZ. Preferably when it’s a warm enough to go kayak around Watson Lake. This place has some of my favorite restaurants around! El Gato Azul (needs reservations), Raven Cafe…cauliflower tacos are amazing, Superstition Meadery and Back Alley Wine Bar to name just a few. You wouldn’t do Prescott proper justice without walking around Courthouse Square and visiting some of the local shops.
Day Four: Hieroglyphic Trailhead in Gold Canyon near Mesa. Pack a picnic, as long as it’s not to hot and head out for an afternoon hike. My husband and daughter have hiked all over this valley, this one stands out as every time we’ve gone it’s just been tons of fun! We’ve taken our dogs on this hike too.
Day Five: Time to hit the malls! Fashion Square has great people watching and unique stores. Kierland Common and The Quarter are just magical. We love eating at any Sam Fox restaurant and just walking around window shopping or grab some treasures to take home with us.
Who else deserves some credit and recognition?
For starters, my mom and my step-mom. They are both so encouraging and have been a constant support in my life. Also, davidji for teaching me, and so many others, to meditate. But it goes further than that, every person that has ever intermingled their life with me for 5 seconds or decades. Whether it was perceived a good or bad experience, that interaction taught me, or is still teaching me, something about myself and being on this planet with other humans. A shout-out to all y’all!
Bryan Rupp Photography for Moon Hoodies and Lamb Wolf Shack T’s and Hoodies. The did the rest…no need to credit.