We had the good fortune of connecting with Brian Tate and we’ve shared our conversation below.
Hi Brian, how do you think about risk?
As a professional poker player of 12 years, analyzing risk has played a crucial role to my success. The decision to leave poker and build a brand in the breakfast space also came with a considerable amount of risk. There are two key factors to making a big life or career decision that would be considered “risky”. Appropriately measure the upside – Most people dwell on the worst case scenario, and don’t appropriately measure the potential benefits of taking that shot. Deciding to start a business doesn’t result in a simple win or lose scenario. Giving your all to a new profession or craft will give you a ton of life experience. You’ll be exposed to new opportunities that you didn’t know to exist before. Even if that path doesn’t directly result in a win, you’ll see the world in a different way. Take chances, learn from your mistakes, and stay open to new opportunities that come your way. Do your research and be self-aware – Take time to understand the market, and consider how your product and/or skillset fits in. Also, figure out where you will need help. I started Oats Overnight after spending a significant amount of time searching for a comparable product to what I was making at home. After coming up short, I realized there was a massive opportunity. I spent my time learning digital marketing and product development, and brought on industry experts to assist in manufacturing and operations.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started Oats Overnight out of my kitchen. As an industry outsider, I was able to come at this concept with an entirely fresh perspective. We built our manufacturing and fulfillment operation in-house, while everyone else went to a co-manufacturer. This allowed us to push the boundaries on the format of our product and create an oatmeal shake that does not require a spoon. Due to all of the different ingredients of different size, this is quite difficult to manufacture. We also handle all flavor development, marketing, and customer service under one roof. The connectedness of our team creates an unbeatable culture that drives performance and enthusiasm, and it shows in our brand. This road was not easy, but we’ve put together a team of problem-solvers that would rival any large company. Oats Overnight is launching in nationwide retail later this year with many new innovative products in this exciting space. It has been a great 4 years, but we are just getting started.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
After picking them up from Sky Harbor, I’d give them a quick tour of the Oats Overnight facility nearby and grab breakfast for the week. We’d definitely go to Virtu in Scottsdale for dinner our first night in town. The next day, assuming this is in a post COVID world, we’d check out the pools in old town. I’d take them to Sel restaurant after that and get the strawberry shortcake dessert – my favorite of all time! Before they left town, we would go to Talking Stick Resort to play a little poker, followed by a cigar in the lounge there.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I wouldn’t be here today without the love and encouragement of my parents, Frank and Diane Tate. They supported my hobby of Magic: The Gathering cards, and brought me to tournaments around the country. They also didn’t go crazy when I started playing poker online at a young age. Dropping out of college to play poker full time has to be a hard pill for any parent to swallow. They stayed in my corner and never stopped believing in me.