We had the good fortune of connecting with Caleb Marsh and we’ve shared our conversation below.
Hi Caleb, what do you attribute your success to?
First off, success is somewhat of an elusive word. I am naturally very driven towards achieving an end result, often at the sake of being present in the process of getting there. I also have this super great, totally healthy tendency to set new goals before I reach current goals, so it’s not often that I take the time to reflect on past goals and see how far I’ve come. But if you’re going to force me to do that…
I have no doubt that the most important factor behind my success is the team that I work with. I’ve never started a business by myself, and I don’t see myself doing so in the future. Having even just one other person involved in a project creates a level of accountability that provides the motivation to reach goals and achieve whatever we define as success. If I know that someone I care about is depending on me to do my job well, I’m going to go above and beyond to make sure everything I do is done with excellence to create the best results for my coworkers, my clients, and myself. As the leader of my team, I find that modeling a service- and people-centric mindset creates an environment where success happens naturally. As a team we’re pretty good at what we do (if I don’t say so myself), so when I put my energy into making sure the team has what they need I can be confident we will reach our goals and achieve success—almost as a byproduct of our ordinary, day-to-day actions. Any success we have is the result of a really solid team effort.
What should our readers know about your business?
Media production is hard to do well, and it can be a super personal and subjective process. I like to think of media as living on a spectrum of creativity. On one end is content—pure data, like a video recording of someone talking or plain text on a page. On the other end is art—pure self expression, not beholden to any corporate whims or outside influences. Everything in between is creative—artistic skills and sensibilities applied to content in order to achieve an outside goal. Content is a great way for a business to communicate to their customer base, but it doesn’t grab a viewer’s attention or require much skill or finesse to create. Art is great at generating engagement, but can fall short when it comes to clearly communicating a specific idea.
I think where Redd Legend Media excels is finding where on the creative spectrum each project should live. We love working on projects that require a lot of artistic abilities and personal creative expression, but recognize not every project requires that and will work hard to create excellent media every time. We’re big fans of structured, critical thinking and applying a good philosophical framework to the media and marketing world, which I think is missing far too often in the industry.
We run into a lot of marketing agencies that are really good at creating strategy and generating ideas, but then create an end product that falls somewhat flat or feels generic. Media (and video in particular) is really hard to do well, but I’ve spent every waking second since high school working with my friends on creating great videos and great media. So when we approach a marketing challenge with a business, we can lean on our friends in the industry who know how to set up a campaign and create strategies while we focus our energy on creating the best media possible so a campaign absolutely crushes for our clients.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The first thing I’m doing with a friend who comes into town is taking them hiking anywhere I can. You can pretty much throw a dart at a map of Arizona and land on a great trailhead, so whether it’s a quick Camelback run or a rim-to-rim in the Canyon, we’re going to walk somewhere. I’m starting to learn more about the local comedy scene, and dig the vibe at JP’s Comedy Club in Gilbert.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It’s hard to pick a single person to credit with making an impact on my life and work. I’ve been blessed to have an overabundance of mentors and friends that have substantively impacted me, many in ways I’m not fully aware of. But my dad has been an especially important person in my life and growth. From day one he has consistently shown me what it is to work hard, to keep my eyes on the goal, to put others first, and how to stay optimistic in any situation. He taught me how to push myself, has always been there as a backstop if I start slipping, and is a great role model for living a life of humility and excellence.