We had the good fortune of connecting with Cambrea Gordon and we’ve shared our conversation below.

Hi Cambrea, what do you attribute your success to?
I believe the most important factor behind my success has been authenticity. When I first started Cambrea Bakes, the one goal I had was I wanted to inspire creativity and bring approachable, easy-to-follow recipes that would motivate my audience to get in the kitchen and connect with their love for food. But I never anticipated how vulnerable you truly have to be to connect with others, especially through online platforms, in order to be successful and achieve this goal.

Connecting with others through an online brand, people I don’t know and have never met in person, is much more difficult than it appears.

Authenticity was something I struggled with in the beginning. It’s so easy to fall into comparison traps where you want so badly to be successful that you’ll become a completely different person to achieve that. People thrive off genuine connection. They want to know that the person behind this blog and website is a real person, with life experiences just like them. They want to see personality, quirks, humor, and understand who you are before they see you as this reliable source of creativity and inspiration. Once they see that, they start to fulfill that goal of coming to you in order to feel inspired and connect with their own love for food.

Once I fully started connecting with people authentically like I already knew them, like they were my friends or family, my brand, and Cambrea Bakes fully took off.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I actually worked as a professional pastry chef for 6 years before starting my business in 2020. I was hopping around from bakery to bakery, just completely unsatisfied with the work-life balance. It was when Covid-19 quarantine came around that I decided to take a step back and really look at what I wanted to do with my life. I decided what would give me the freedom I craved was working for myself. It was definitely not an easy transition to say the least, and I had no idea what I was doing. When I first quit my job after deciding to take my business full-time, I struggled with the transition. You think it would be easy to go from a 9-5 to being your own boss, but then you realize that you’re now in full control of your income, clients, daily schedules, taxes, paperwork, etc. and I’ll admit I had a few weeks of wondering what the heck am I doing!

But it’s like that saying, what doesn’t kill you makes you stronger, and that’s exactly what happened to me. I learned that it’s okay to ask for help in areas that I’m not an expert in. I learned lessons in time management, organization, and determination. I have never been more proud of myself that in the past year or two, creating my business from the ground up.

My brand and business, Cambrea Bakes, was not built overnight. It has taken resilience, determination, and tenacity to get to where I am today. What started as a simple love for food and creating recipes turned into what I can easily say is my absolute mission and life purpose. I never in my wildest dreams thought that my childhood passion for food would turn into my full-time career. I am so excited about what is in store for my brand and even more excited that I get to share it with the world.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
So many places!! I’ve lived in Phoenix for about 8 years now, and what I love most about living here is how close in proximity the cities are and how different they all can be. Firstly, I would obviously take them hiking! My personal favorite trail is the Eco Canyon of Camelback if we’re trying to do a crazy workout or Piestewa Peak for a more leisurely hike.

On weekdays, I love going to Vovomeena in Phoenix which is my favorite spot in the whole city for breakfast. For lunch, Defalco’s Italian Deli in Scottsdale for their ravioli is always my number one spot! For a casual dinner, I love Gallo Blanco in Phoenix or The Cornish Pasty House in Scottsdale. After dinner my go-to spots are the speakeasy’s at Century Grand in Phoenix or right next door at 36 Below.

Some of the most exciting places and people to check out are definitely the Uptown Farmers Market on Saturday in Phoenix. They have tons of local vendors and amazing food. I love going down there to walk around and support the small businesses there. Then depending on the time of year I love visiting the fun festivals that are around the valley, like the Phoenix Taco Festival and Beer Festival.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are SO many people that I can attribute the help of my success to. I would have to say my family has been one of my biggest support groups since the very beginning. When I first started Cambrea Bakes, no one really understood what I was doing or what it even meant to be a food blogger, food photographer, recipe developer etc. And even though they didn’t quite fully understand it, they never once doubted me.

Society has deemed this career field as crazy and unrealistic, so to have this constant encouragement, love, and support from so many people, even when they don’t even fully understand it, has been absolutely incredible. When you are your own boss, you don’t have anyone there to tell you you’re doing a great job and give you a boost when you need it. In the beginning this was hard to overcome. It can be hard to motivate yourself when it’s just me myself, and I! But I constantly have family members, friends, even people I barely know that ask me how they can help support my business, tell me they’re proud of me, or just tell me how much they love what I’m doing.

Aside from the amazing support of all the people in my life, the book The Mountain is You by Brianna Wiest had an enormous impact in my success. The book is all about how you are the only person that is holding you back from what you want to achieve and accomplish in your life. It helped me work through these mental blocks that I didn’t even know I had that allowed me to fully believe in myself and my business.

Website: https://cambreabakes.com

Instagram: https://instagram.com/cambreabakes

Facebook: https://facebook.com/cambreabakes

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