We had the good fortune of connecting with Caroline Ward and we’ve shared our conversation below.
Hi Caroline, how does your business help the community?
A portion of every sale is directly donated to the Elusitweni Women’s Home is Eswatini, Southern Africa. Elusitweni provides full-time, residential care for women seeking refuge from a variety of difficult circumstances, including physical, emotional, and sexual abuse. The center offers so much more than a safe place to heal: their team is committed to wholistic transformation through counseling, discipleship, and vocational skills training, all contributing to a life of success beyond the center! The mission of Locally Clayed is to be a business of empowered women empowering other women. Each sale not only empowers our customers through fashion expression, but it also financially supports an incredible organization that focuses on empowering women.
Alright, so let’s move onto what keeps you busy professionally?
Locally Clayed is a polymer-clay accessories brand with a mission to empower women around the world. I originally created the company to provide myself with a creative outlet, as I was a full-time musician in need of some fresh inspiration. I’ve always loved fashion and knew that I wanted to create something that served a greater purpose. More than any sale or product launch, I am most proud of the support we have been able to provide to the Elusitweni women. Like many small businesses, I have navigated a number of challenges: juggling a full-time job, becoming a full-time student, moving states, and growing a new business amidst a global pandemic was not easy by any definition of the word! I have learned a lot about comparison and the importance of being authentic among a lot of other makers doing the exact same thing. Running this business has also affirmed the importance of community and having people in your corner that will be there to cheer you on!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My husband and I are self-proclaimed foodies, so I am pretty sure we would spend the entire weekend eating! We just moved here in August, so we are still making our way through a long list of popular restaurants. A few of our favorites are Diego Pops, Postino, Peixoto Coffee, and Creamistry. When family and friends come into town, they all want to experience the Arizona views–maybe Camelback Mountain if weather permits? And if live music is an option, I am there!
Who else deserves some credit and recognition?
I would like to dedicate my shoutout to the amazing women of the Elusitweni Women’s Center for giving me a purpose behind my company. Your strength, grace, and joy inspire me!
Other: Etsy: www.etsy.com/shop/locallyclayed