We had the good fortune of connecting with Casey Landreth and we’ve shared our conversation below.
Hi Casey, can you walk us through the thought-process of starting your business?
In school, I always wanted to be a traditional artist. Pen and paper was what I loved. I decided to join the Navy after High School to help pay for college and to follow in my family’s footsteps. After the Navy, I decided to go to the University of Advancing Computer Technology (in Tempe) and study 3D animation. This is where I discovered my interest in website design, which led to my desire to learn more about coding.
I have always wanted to have my own business, make my own hours, and run things the way that I think they should be run. When the company I was working for went under, I was unexpectedly pushed into making that dream a reality. It was difficult at first, but with hard work and determination, I was able to create what is now known as eCOG Media.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
The quick answer is that I design, build, and maintain websites. I specialize in designing and developing websites for small to medium size businesses. Many SMB’s do not have an IT department or knowledge about their online profile. As a sole proprietor I must wear a lot of hats, which helps my clients since I can assist them with all aspects of their website and online presence. My clients speak with me directly, unlike large overseas companies where there are many departments and a lack of that personalized feel. I specialize in helping businesses understand and choose the right path to market themselves online, giving them options that are within their budget to grow their business. Another aspect of my business is maintaining existing websites. Many clients have either built their own or used another developer that is no longer with the company. Websites, just like your car, must be maintained so they do their job effectively.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I am not much of a social bug, but I would take them camping with me. Arizona is full of natural wonders and amazing food. Some of my favorite camping spots are along the Mogollon Rim, where the scenery is beautiful and the weather is perfect (especially during the hot summer months). When I’m closer to home, I like to visit downtown Gilbert with friends. A trip to Zin Burgers or Joe’s BBQ are a must for a great meal.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Much of my encouragement comes from my wife, Danielle. When things started to go south with my old company, and jobs were hard to come by, she encouraged me to start working for myself. Luckily, over the years, I have worked with many good people that believed in me and gave me a chance to succeed. I would like to give a shout to Krystal Hayes and Rick Flowers who helped me get my foot in the door with great clients, allowing partnerships that have kept me going today.