We had the good fortune of connecting with Charlie Mato-toyela and we’ve shared our conversation below.

Hi Charlie, what was your thought process behind starting your own business?
At first, as everyone probably does, when I thought about having my own business I was focusing on freedom and unlimited income! This is quite funny because of course it’s nothing like any of that! As business owners, we have more responsibilities now than even when I worked two and three jobs simultaneously! As far as money goes, we have to find ways to manage our business so that the amount of workload doesn’t become overwhelming and because of this, sometimes it means changing prices and availability of certain products. Of course a small change in one area will cause a large change in another. There have been times during the beginning stages of our business that we would make one change and it would seem like our cash flow would stop all together. At this point, I have learned to be very careful and make changes gradually however when it is your business it seems like any change could be massive! Learning to manage these gambles has really become the biggest challenge. Sometimes however, they do spur great new ventures which not only Supply adequate income but also a wonderful product for our buyers.

Let’s talk shop? Tell us more about your career, what can you share with our community?
As a small business owner, there are many challenges. One of the challenges is of course never having enough employees! It seems like in our business, we are not only the artistic designer, maintenance technician, customer service representative and banker, we are a whole lot more! Having done many of these jobs in life, I find that we bring many of them into our business and are never content with having someone else do them! It has taken a great deal of time to learn to work hard and play hard in order to stay balanced and be able to continue.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would start out by eating a lingonberry and cream cheese crepe at Cupz N Crepes! After visiting the historic areas of town we would finish off the day by eating at Carolina’s or La Santisima’s with maybe only one or two margaritas! Finally watching the sunset and either Papago Park or Desert Botanical Garden

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate this shout out to my wife and business partner Jessie Mato-Toyela. Her level-headedness in our business is often the bridal we need to keep this run away horse from going bankrupt! I often like to gamble big for the big wins, however sometimes it just takes getting up early and rolling your sleeves up to get a big job done! Thanks also to my three kids (13/17/21) who work with us and remind me how important play time as well as doing your own thing. And finally, thanks to my good friend Orran who helps me to remember that you’re never too old to do something new!

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