We had the good fortune of connecting with Chelsea Nordstrom-Alexander and we’ve shared our conversation below.
Hi Chelsea, we’d love to hear about how you approach risk and risk-taking
I’ve actually never really considered myself a risk taker. All my life I really tried to play things safe and lived with fear of instability. However, the older I’ve gotten the more this has really changed. I don’t know if its the whole “YOLO” (you only live once) thing kicking in or if it’s just that as we get older, we actually start to relax and become more carefree? This past week I took what felt like the biggest risk of my life. Over the last few years I worked my butt off 9-5 at an agency job while also working on a creative side hustle to make some extra cash. As I started to realize my passion was in the hustle and the amount of growth in time and money I could gain if I just took the leap, fear of instability consistently held me back for what felt like forever…. until now! I finally took the risk, I quit a stable job I had been at for years (and even held through the start of the pandemic), and decided it was time to take my passion full time. Even though I’ve only been completely on my own for a very short period of time now, I can already tell that that fear now only serves as the fuel to my fire. I’ve learned that no matter what you’ll never feel 100% ready and if you just dive into water, you’ll be forced to swim.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I always had a passion for social media and marketing and no matter what job I had it seemed like it always became a part of my role. So through years of working in hospitality and retail, I was able to gain some good professional experience and identify my strengths within the marketing industry. Then after looking to seek more education and growth at an actual agency, I also started listing myself as a Social Media Freelancer, picking up a few clients here and there until it really snowballed and transformed more into a business. I think the hardest part was getting started. I got my first client right away but then it was really difficult to get the second and then the third, I think due to being pinned up against a lot of other freelancers with more experience, it can be a pretty competitive environment. However, the more clients I started to close and the longer I was able to keep them, the more opportunities began to approach me. I think in business longevity goes a long a way. If you can show consistency and the ability to retain customers or clients, that says a lot about what you have to offer. My goal is always to keep my current clients as happy as possible. They each deserve special attention and care, and ultimately that’s what really forced me to turn this thing full time.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Anyone who knows me knows I LOVE my city. I’m very proud to be from Arizona and I believe Scottsdale has some of the best places to eat, shop, and party. For me, its all about the atmosphere so I like to recommend some of the more “instagrammable” spots around town. The Scott Resort is probably one of the most beautiful places to stay. If you like to take pictures when you travel, you cant take a bad picture there! We have some really fun brunch spots in the valley, Hash Kitchen in my favorite, not only is the food unbelievable but they have a live DJ on the weekends and a DIY Bloody Mary Bar you have to see for yourself. If you’re a tea fan like me, you have to check out Teaspressa. I’m telling you, the drinks are too pretty to drink but they are so good you’ll definitely want to. Then it’s no secret Scottsdale has some of the best shopping in the country. I really like hanging out at The Scottsdale Quarter which is full of great shops and restaurants. My favorite boutique there is called Shop Rolling Rack. They have some really unique finds, amazing graphic tees and accessories.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are definitely a few close people that come to mind but I’d like to give this shoutout to my mom. While she may not realize that she even plays a role in my story, she has had a massive influence on who I am as a person. I’m a product of a single mom who absolutely grinded every single day to put food on the table and take care of her two kids. She worked tough sales jobs and always put her heart and soul into them, showing me exactly what hard work looks like and what it can get you. After my mom was done taking care of us, she was finally able to seek out her true passions which led her to starting her own business as well. She is an inspiration and I could not be more proud.