We had the good fortune of connecting with Cheryl James and we’ve shared our conversation below.
Hi Cheryl, what’s the most important thing you’ve done for your children?
My husband and I have two adult children ages 33 and 22. One of the most important things that we have done for them is to expose them to the world via travel. I think allowing them to experience other cultures and see how others live and work has allowed them to understand the world and themselves. Travel changes your mindset and helps you understand how you fit in the world. It highlights that while the world is very diverse, we all have very similar needs. As a result, both of my children have chosen career paths that help others with their quality of life.
What should our readers know about your business?
C.L. James Consulting is a customer experience strategy agency. Our goal is to help the small business owner/entrepreneur to GAIN, MAINTAIN & RETAIN their clients by competing on experience and not price.
After spending 25+ years partnering with corporate Fortune 100 clients to develop customer experience, loyalty and retention plans., I realized how and why many small business fail due to lack of customer retention. Many small businesses are focused on finding the next new client as opposed to nurturing the relationship with their existing clients. I am excited to be able to offer my expertise to small business owners and entrepreneur so that they can be successful in this area as well.
I’m passionate about educating business owners on the importance of customer experience and how customer retention is the path to growing a successful business.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I have only lived in Phoenix for 5 years, but I have found some amazing locations. When I have friends or family in down, I would visit the following locations
– Perch Bar in downtown Phoenix because I love the bird rescue aspect
– Da’ Bayou Creole Kitchen
– Su Vino Wine Room
– Ocean 44
– St. Amand Brunch
– Grand Canyon
– Bartlett Lake
– Tempe Town Lake
Who else deserves some credit and recognition?
There are so many that I could shout out, but the main character in my story is my husband, Greg. Greg has been extremely supportive of my business goals and has been by my side since I started. He listens to all my ideas, proofreads all posts, blogs, and articles regardless of the time of day (or night that I put it in front of him. His love, support, and hard work keeps me going even on the hard days!