We had the good fortune of connecting with Dana Salsbury and we’ve shared our conversation below.
Hi Dana, what is the most important factor behind your success?
We have great clients and bad clients. It’s vital that we keep enthusiasm for what we do, as it’s very personal. When we get bad clients we have to forgive. If we harden to our clients, the excellence turns into good-enough, and it’s a downward spiral from there. We’ve always prayed together for our clients to avoid that spiral. In total we’ve been doing this for 25 years and there’s literally nothing I would rather be doing…well, unless I was talented at something else.
Let’s talk shop? Tell us more about your career, what can you share with our community?
We have to be creative in strategy as well as execution. If we do what everyone is doing, we start out behind. By making a living via a creative product, we MUST be paid for our talent and not our time. It’s incumbent upon the client to determine our talent. If they don’t like it – it’s on them. It’s a consultant mindset. If they say that it only took us an hour we have to bring them back to the agreement and the value of our talent.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I volunteered at our church when I was young. My mentor wouldn’t let me get away with anything substandard. He was brutal and awesome. If he hadn’t been so committed to excellence, I wouldn’t be.