We had the good fortune of connecting with Danny Dreyer and we’ve shared our conversation below.
Hi Danny, is there a quote or affirmation that’s meaningful to you?
“An entrepreneur is a person who will live a few years of their life like most won’t, so that they can live the rest of their life like most can’t” I repeat this to myself almost daily, when going through the struggles, the risk, the loss, the rollercoaster that is being an entrepreneur. There are so many people who deal with this daily, to be riddled with doubt and expectation, but push on for their families , push on for their employees, and especially as local businesses- Push on for their communities. Business is a glacier, showcasing only 20% of the actual story as its storefront or marketing. There is ALWAYS another 80 percent below the surface, where the true success story is formed in way of solution, dedication, and an incredible desire to succeed. At the surface we only see the What. Below all successful business, you will find the WHY.
Let’s talk shop? Tell us more about your career, what can you share with our community?
As an apparel brand , we face many hurdles of saturation in market. What tends to truly set us apart is how we have started always with a “Why”. We solve problems with our products by creating and using fabrics that don’t wrinkle, fade, or shrink. We design every plaid in house from an art and design standpoint , and utilize our creativity to tell stories and connect with our audience. Present day , many of our pieces exist for different reasons of charity and creating a difference. We give back to our community through outreach for underprivileged youth by introducing skateboarding and bicycles as outlet or expression for alternative methods of coping. We help out several non profits through our Art, and our philanthropy portion has grown significantly which has been in turn extremely fulfilling and fun. We operate on the term of “Grow to Grow Support”
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Wife, Nicole Dreyer, the creator of VIXXON, has been absolutely monumental in my success leading from our household. We began as just the two of us fulfilling orders on the side while working full time and having children, to now operating with 45 employees