We had the good fortune of connecting with Diana Martinez and we’ve shared our conversation below.
Hi Diana, how do you think about risk?
When I think about risk, it’s almost always motivated by hope. Hope that something could be different for the better, and that you’ll never know for sure unless you make a leap of blind faith. And, of course, accepting the risks — like the probability of failure or unmet expectations — as part of the challenge.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I run a brand copywriting business that partners directly with brand & website designers. I focus on giving new lifestyle brands names, taglines, voice strategy, and writing website copy. What’s most exciting about what I do is working one-on-one with passionate people who are creating products, services, and brands that stand for something, are ethical, sustainable, and providing solutions for our everyday lives. And through refined copy, giving them a voice and message that gives them confidence and clarity. Starting the business was like climbing uphill, I worked for nearly a year on this business as a side-hustle while working a full-time advertising job. But once I started growing and building up a client list, I took the training wheels off and have been working full-time on Required Reading for nearly two years. Business shows you what you’re made of, and I can’t imagine not getting up everyday, planning out my schedule, and walking clients through the process to help them make their businesses successful.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Phoenix has so many hidden gems to explore and enjoy. First, coffee & treats at either Futuro or Provision would be in order. Then lunch at either The Coronado or take-out and have a picnic at a nearby park. For trips, obviously the Grand Canyon is a sight to see, but there are also so many gorgeous hiking options in Prescott, Sedona, and even in the Superstition Mountains. If we weren’t in a pandemic, a night out at Crescent Ballroom or Valley Bar would be go-to places.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have an incredibly supportive community of friends and family. A partner who is my biggest fan, and honestly lots of grace from God. Plus, don’t underestimate the power of a good network. It seems old school, but it’s not. It just shifts in form. For me, that’s been a collaborative group of brand designers on Instagram who have played a huge role in my copywriting business’ success.