We had the good fortune of connecting with Diane Myers and we’ve shared our conversation below.

Hi Diane, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Four years ago my youngest of three kids went off to college. For the first time in 30 years of being a stay at home Mom I felt a bit lost as to what the next part of my journey would be.

I took sewing classes in high school and it was one of the only things I excelled in. Throughout my life I continued to sew making gifts for my friends and family. One of my favorite things to make was burp clothes for newborn babies. One day as I was sewing I thought, “This could be cute for our new puppy Biscuit as a scarf!” I shared Biscuit’s picture in her new handmade bandana with some friends and my social media. Everyone commented that the bandanas were really cute and suggested I sell them.

I had no idea how to go about selling my bandanas let alone how to start a business. After some research I discovered Etsy. I read about their platform and explored their website and thought; what the heck I have nothing to lose.

I’ll never forget the feeling when my store went live. It was so exciting. In the beginning my only customers were friends and family. By word of mouth and a little luck from the algorithm gods my shop took off and sales exceeded my wildest dreams.

My love of fabric and dogs feeds my passion for creating fun bandanas. I have learned so much along the way. To date I have singlehandedly sewn just over 30,000 bandanas. Although most of my customers are pups, I have made bandanas for cats, a bearded dragon, a goat, and even some silkie chickens!

Never in my wildest dreams could I have imagined I would become a successful entrepreneur. At 63 years old am living proof it’s never too late to find your purpose and follow your dreams.

Alright, so let’s move onto what keeps you busy professionally?
I am in a very competitive market. My focus has always been on customer service. I am able to ship within 1-2 days of an order being placed and try to answer customers questions quickly. I love selecting new fabrics and keeping my inventory fresh and exciting. My goal is to create quality dog bandanas that are also affordable. I am always on the hunt for new fabrics to add to my collection. Purchasing fabrics can be quite challenging especially in 2020. I struggled to keep a full inventory. Many times I’d place orders for fabrics later to find out the order had been cancelled. I took some risks some of which paid off and others did not. Every day I learn something new which is the best part of owning my shop. Since I am a one women show I have to keep up with ordering not only fabrics, but everything else that makes a business run smoothly. At times I can feel overwhelmed, but I just take a deep breath and keep on going. The highlight of my day is to read through customers reviews and enjoy photos of their pups wearing my creation. I am truly blessed that my customers are such lovely people!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Since becoming a Grandmother a few years ago, I have been able to explore some really fun places for adults and kids. I would take my friend to the Phoenix Zoo, OdySea Aquarium and Butterfly Wonderland. Fox Concepts restaurants are my favorite restaurants with Greenhouse being at the top of the list. I enjoy taking visitors to Kierland and Scottsdale Quarter to walk around and enjoy our beautiful weather.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost my 4 year old puppy Biscuit is to thank for being the inspiration behind starting Biscuits Bandana Co. Biscuit is always nearby, usually sleeping on the job, while I’m working. My husband Phil, my children and their spouses have all been my top supporters. When I was first starting out we would have family challenges as to who could find the best bulk price for things I needed for my business. Each of them have their own special gifts and have helped me on this journey. My son-in-law Patrick taught me about algorithms and data analytics, while my daughter’s helped me with social media and marketing tactics. My husband showed me how to optimize my margins and how important they are to run a successful business. I guess it’s never too late to teach an old gal new things!

Website: https://biscuitsbandanas.com/

Instagram: https://instagram.com/biscuitsbandanaco?utm_medium=copy_link https://instagram.com/biscuitsbandanaco?utm_medium=copy_link

Other: https://www.etsy.com/shop/BiscuitsBandanaCo

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