We had the good fortune of connecting with Dom Flagg and we’ve shared our conversation below.

Hi Dom, we’d love to hear more about how you thought about starting your own business?
I’ve always been an entrepreneur and owning my own business was always a dream of mine. I never knew exactly what I wanted the business to be, but I always enjoyed the art of business transactions. ‘I Am Root’ came about as a message that challenged me to take accountability for my actions and to lead a life filled with compassion and confidence. Later, it turned into a clothing brand that pushed positive and thought provoking messages and then on to a platform for Emerging Creative Artists to acquire motivation, resources, and opportunities. From workshops, events, shows, productions, and more our platform is growing and stronger than ever. As an artist, building this business has been my most fulfilling creation yet, I get to share my experience with other artists as well as offer my help.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a writer and producer so most all of my work is centered around music or performance based art. What sets me a part is my intention. I am very shy, low key, some would even say quiet. But, through it all my passion is still in story-telling. I can tell a story through music, through poetry, or a short-story and those are the moments that I live for. I’ve been into art since the 6th grade and I’ve kept it apart of my life as a I grew up. I found ways to stay involved and to get excited about art. I’ve always loved doing business, so in the back of my mind I knew that art & business would come together for me. It hasn’t been an easy journey, there are still a lot of things that I don’t know, but that’s what makes being an artist exciting (constant room for improvement). I’ve learned how to have patience and how to remain focused. As an artists it is easy to get discouraged, depressed, or even fooled. So I always learned to have patience and to not expect too much or to hang my hopes on one opportunity. I want the world to know that with hard work, focus, and compassion — we can live more fulfilling lives that bring happiness to ourselves and the people around us.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m horrible at this! But if this was Pre-Covid19, I’d say we Day 1 – Desert Botanical Gardens and Dinner at LoLo’s Chicken and Waffles, Day 2 we’d go to the MIM (musical instrument museum) and get food at Blue Adobe, Day 3, we’d go to The Science Center, Catch a Show at the Rebel Lounge, and then go to dinner at the Welcome Diner. Day 4, we’d drive up to the Grand Canyon and eat dinner out there somewhere. Day 5, we’d go to Cheddars for Lunch and go to the AMC dine in theater for a movie and Dinner. Day 6, we’d go to one of the local favorite coffee shops downtown phoenix, and then hand around Roosevelt Art Walk to check out the art. Day 7, Tempe Town Lake, we’d hop in one of those little boats and then head to Macao’s for Drinks and Dinner afterwards.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I immediately give all praise to God for keeping me safe and sane enough to fulfill my purpose. I also extend recognition to my family — My Mother Stephanie, Grandmother Gwen, Aunt Meah, my siblings, and cousins — they’ve always supported me and made sure I felt the love. A part of that is embedded in the vibe of our business. For the shoutout series, I’d like to recognize my business partner Carissa Jackson, she has been a part of the I Am Root Brand for quite sometime, well before we were officially incorporated. She has worked as PR rep and Social Media Monitor, for which she wrote me a proposal in college for why she’d be a good fit as an intern. After years of trying to build the brand, we experienced some time apart. I later launched the events division of the brand and immediately recruited Carissa to be an event producer and later my business partner and Event Coordinator. She’s been a valuable asset as team member. While in Arizona she was on the ground helping to secure venues, personnel, deals, and much more. Since her move she’s been positing feedback and advice remotely. If I had to take a step-back a truly look this journey and spot someone that deserves recognition, it’s her. We’ve built and laid the foundation for this business together and if there is anyone that understands the work that went into it, it’s her. Thanks CJ for all you’ve done!


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