We had the good fortune of connecting with Dr Robert Osborne and we’ve shared our conversation below.

Hi Dr Robert, can you walk us through the thought-process of starting your business?
As a physical therapist, I experienced a huge void in safe fitness programs that patients could transition into once they were out of pain. As a CrossFit coach, I experienced coaches who struggled with injury rates due to lack of knowledge and understanding of pain and movement. I decided to fill the white space and combine the best of both, a community based fitness program that is run by a physical therapists.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
One of the biggest struggles I encountered was comparing my “success” to others both in my industry and in others. Mark Twain once said “Comparison is the thief of joy,” and it can kill your dreams. By expecting success on my timetable, I allowed others to rid me of my joy. Once I defined success for myself, all the stress was lifted from my shoulders.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hiking Miller Peak all day, having brunch at Pizzeria Mimosa at the bottom of the mountain with a chicken parm panini and Caesar salad, and finishing up with friends by the pool watching the stars. The benefits of rural Arizona.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My sister and her husband are entrepreneurs, and they were consistent encouragement throughout the process. They reminded me that whether or not opening up my business worked out, I would regret not following my passion more than I would regret failing.

Website: Crossfitsierravista.com
Instagram: https://instagram.com/crossfitsierravista?igshid=1cgtsq0fla2vo
Facebook: https://m.facebook.com/CrossFitSierraVista/

Image Credits
Anonymous gym members

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