We had the good fortune of connecting with Emily Heaton and we’ve shared our conversation below.

Hi Emily, can you walk us through the thought-process of starting your business?
The launch of my content writing business is due to a couple of things. First, I love words, and I love to be creative with words. Blogs, songs, emails, to-do lists, haikus, clever captions, you name it! I have always been fond of finding unique ways to communicate. And then you throw in the concept of marketing strategy, and I’m hooked! Words matter. They influence. They tell a story. And I love using each of my words as a tool for the best, clearest, and most relevant story. Second, I found content writing to be a relevant need for many businesses. There are certain elements within the nitty-gritty of wordsmithing and grammar in which it’s much more relieving to pass projects along to someone like a content writer, who will take the heart of a business and delicately craft content with excellence and consistency.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is called Words by Emily. I am a content writer for businesses that need written copy for emails, blogs, websites, social media, etc. So, essentially, I save businesses the time and energy it takes to wordsmith, grammar check, and write consistent content about their products and services. And I love it! I believe what sets me apart is my ability to not only see the big picture and get excited about the overall vision for what a company is trying to achieve with its content but to also dive into the details and be able to fine-tune the nitty-gritty until the content is compelling and clear. Both come naturally to me, and part of what got me to this point is my experience in marketing and communication. I’ve been able to see what makes a solid brand and how written copy can aid along the way. Sometimes words are the supporting feature, and other times they are the highlight. But they always need to be in alignment with a brand’s voice. This has been extremely helpful as I write for my clients. While I wouldn’t say it’s been an “easy” road to get to where I am, I will say each previous experience leading to now has equipped me with the tools I now have to use in my business. I’m grateful for that!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love a good travel itinerary! Breakfast stops throughout the week would include Snooze, Mojo Bowl, First Watch, and The Coffee Shop. Lunches would be enjoyed at Liberty Market, Rusty Taco, In-n-Out, Poke Hale, and Backyard Taco. Our afternoon pick-me-ups would come from Black Rock Coffee, Dutch Bros., Coffee Rush, and Bergies. And then evening dinners would include Joe’s Real BBQ, Culinary Dropout, Oreganos, Joyride, and Clever Koi. Basically, we’re ping-ponging around downtown Gilbert! It’s the best! I think a week-long stay deserves a trip up to Sedona for some hiking and great views! We’d be sure to get our photo ops with the lovely red rock backdrop. On our way back into the valley, we’d make a pit stop to eat a lovely dinner at El Encanto in Cave Creek, complete with a pond-side table and mariachi band to serenade us! Other places worth a visit would include Freestone Park, The Olive Mill, Schnepf Farms, Top Golf, and South Mountain. The crazy part is, there are so many things I’d still want to do. This area has so much to offer! At this point, I’d be helping my friend book part 2 for her return visit!

Who else deserves some credit and recognition?
There are so many shoutouts I want to give. Many many friends, family members, and coworkers have championed me to this point. I’m a verbal processor, so it means the world to me when someone is willing to sit down and have a meaningful conversation with me. It breathes life into my work and my motivation. I’ve been blessed to experience that often. One special shoutout I want to give is to my good friend, Brooke Norton. She is not only a solid friend who has been with me for the entirety of my professional career, but she is also a go-getter, running her own Life Coaching business. We’ve walked through a lot to get to where we are now, and it makes all the difference to have someone you know will always be in your corner, cheering you on, giving encouragement, and offering solid perspective when things get tough. Shoutout to Brooke! You have been a meaningful part of my life, and I appreciate the ways you invest well in others. I hope many others get to benefit from your coaching! (Find out more at Brookesara.com)

Instagram: https://www.instagram.com/words_by_emily/

Linkedin: www.linkedin.com/in/emily-g-heaton

Facebook: https://www.facebook.com/wordsbyemily

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.