We had the good fortune of connecting with Emily LaRusch and we’ve shared our conversation below.

Hi Emily, have there been any changes in how you think about work-life balance?
For me, work-life balance is an energy exchange. Some days more energy flows to the business and others it flows to my personal life. The first three years were extremely stressful and required most all of my energy to be focused on the business. I had no experience starting or running a company and was learning everything on the fly. There were many times I felt like a failure and was frustrated that what I was envisioning was just not happening. I had many points over this timeframe where I could have cut my losses, but I refused to admit defeat. I did whatever it took including years without a steady paycheck, playing CEO by day and driving Uber by night, and working around the clock. During this time, I was willing to sacrifice time with family and my own mental and physical well-being because I knew when I got this machine running well, I’d be able to enjoy the fruits of my labor. Fast forward six years and I love my life! I’m able to travel throughout the year, homeschool my kids, and enjoy time off. These days, I prioritize my physical and mental health. On a typical day, I could work anywhere from 7:00 am – 9:00 pm. I enjoy flexibility with my day to be able to spend time with my kids, have lunch with a friend or get a massage. When it comes to work-life balance, I think you need to start with really knowing yourself. I have friends who have a rigid work schedule and when they are off, they are off. This helps them create a strong balance, but what works for one isn’t always best for all. I get bored easily and am most creative when I can step away and return so a very flexible schedule works best for me. At the startup phase, I had this insane dream of an incredible entrepreneurial life with more personal life flexibility. It was a pipe dream. I had to be okay with putting a tremendous amount of energy into creating something that runs on its own so that I could later put my energy into things that are more fulfilling. During tough times, I’ve taken a Dave Ramsey quote modified it, and turned it into my own mantra, “If I can work like no one else today, later, I can live like no one else.”

What should our readers know about your business?
Back Office Betties is a boutique virtual receptionist company staffed by legal-trained intake specialists serving small law firms across the US and Canada.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would drive up to Sedona for an early morning hike to explore the gorgeous red rocks. On the way back, we’d head over to English Rose Tea for an authentic English lunch. If we’re lucky the tea reader will be there for some extra fun. In the afternoon, we’d lounge by the pool and enjoy the always clear sky.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I don’t know if I would have survived without the incredible support I’ve received from the Arizona chapter of the Entrepreneur’s Organization “EO” Accelerator program. When I joined in 2016, the ship had taken a beating and had been weathering storm after storm. I was frantically bailing water to keep afloat. I showed up at my first accelerator accountability meeting with five other entrepreneurs who all appeared far smarter and more accomplished. I was scared to death to let my guard down and tell anyone that I was struggling, but the group was a confidential safe place where we could all share our challenges. I quickly learned that even these incredible people faced challenges and I wasn’t alone. The accelerator program would go on to give me a crash course in business mastery. I learned how to be a better leader, how to understand financials and key metrics, and most importantly, found my tribe. The EO community has changed my life and I couldn’t claim today’s successes without acknowledging the people who helped me get here.

Website: www.BackOfficeBetties.com
Linkedin: https://www.linkedin.com/company/backofficebetties
Twitter: @CallBetties
Facebook: https://www.facebook.com/backofficebetties/
Youtube: https://www.youtube.com/channel/UCyIb0Zd3tD-GDbtRFxouPHg

Image Credits
Le Boudoir Studio

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.