We had the good fortune of connecting with Emily Schramm and we’ve shared our conversation below.
Hi Emily, can you walk us through the thought-process of starting your business?
After a couple of years working as a graphic designer and a surface pattern designer for other companies, I realized that finding the right fit long-term was going to be really difficult. I’m a very agreeable person, but deep down I’m very opinionated and wanted more control over my work and room to grow. I’ve always had so many creative interests that I wanted to pursue and was spending all of my free time developing those. After having my first daughter, my free time evaporated and my desire for flexibility in my work grew. At the same time, I was so inspired by my new role as a mother and felt like there was plenty of space in the children’s market for my style. I knew it would be a ton of work, but now I either love what I’m doing, or keep finessing it until I do. I’m the only person standing in the way of what I can accomplish and that is a freeing feeling.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Although I’ve always wanted to have a creative career, it has felt like quite a winding path. For a long time I knew exactly what college I wanted to go to and that I was going to study interior design. Everything was going to plan, until just before I started college, my school eliminated the interior design major. I tried to press forward, cobbling together what classes they still offered, but I wasn’t happy with the education I was getting. To make a very long story not so long, with hard work and luck, a series of doors opened for me and I was accepted into the graphic design major, which was very competitive. I have seen this process repeated over and over in my career: I recognized that it was time to close the door on something that I had really wanted at one point, pivoted, and taken the next step towards something bigger and better for me. The most satisfying part is looking back and seeing how every step has helped inform my career. For example, during the time I was cobbling together classes in college, I took several sewing and clothing design classes. I never would have thought then that I would be creating children’s clothing and accessories now. My brand is a reflection of all of my interests, which makes it very personal and a little scary! I truly believe that if I love the pieces I’m creating, others will too.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Growing up in Arizona, I did not appreciate the desert landscape at all. It wasn’t until I moved away that I realized how beautiful it is here and how much I love being outdoors. My favorite place to hike is in the Phoenix Mountain Preserve, wandering through the endless trails or getting an amazing view from Piestewa Peak. A day trip to Sedona is always a good idea, but I also love getting a taste of the red rocks just down the street at Papago Park. I live by the Scottsdale greenbelt and can’t get enough of the miles of green space, lakes, and parks. Eating is my favorite pastime and we have no shortage of good food to eat here. Choosing a favorite restaurant is impossible, but I love St. Francis, Pizzeria Bianco or Cibo for pizza, Pane Bianco for the best sandwiches and Barrio for Mexican food. I always take visitors to Chino Bandido for a jade red chicken quesadilla, jerk chicken fried rice and a snickerdoodle. It’s some of the most memorable food you’ll ever have! I’m a total homebody, but I love the Phoenix Suns, and worked for them for several years, so that arena became a second home to me. Catching a game there is one of my favorite things to do. I also love supporting small shops at places like the Frances boutique, the Phoenix Flea and the Downtown Phoenix Farmer’s Market. There are so many talented people with small businesses in Phoenix.
Who else deserves some credit and recognition?
While there are so many people that have encouraged me, I have to dedicate this shoutout to my husband, Max. He has been supportive of me through every twist and turn even though I’m pretty positive that most of the time he has no idea what I’m actually doing. I’ve lost count of how many times he’s told me: “You’ll figure it out, you always do.” He always gives me the boost of faith I need when I’m suffering from self-doubt and just the right amount of disinterest to remind me that this isn’t life or death!