We had the good fortune of connecting with Erin Seematter-Shea and we’ve shared our conversation below.

Hi Erin, what do you want people to remember about you?
I think as you get older, the idea of what legacy you will leave behind starts to change. We mature, have families and realize that legacy becomes less about the material things and more about how you made people feel during your life. The love and kindness you showed no matter who you encountered or what the circumstance was.

At 35 years old and at the start of a global pandemic, I quickly realized that the retail job I had worked at for almost a decade, was taking my blood,sweat, and tears to help build someone else’s legacy, and not my own. I have always been into beauty. I always wanted to look my best. I think some people considered it vanity, but the new wave of self acceptance and self love that has been spreading around social media like a….well, pandemic, has helped change my perspective on beauty and what that means to women. Not only that, but the idea that it is ok to want to feel and look beautiful. That self care is not only acceptable but truly needed when pieces of you start to chip away as a mother, wife, and business owner. This lead me to a career as a Permanent Makeup Artist. I worked morning and night to get my own business off the ground, and with the help of my amazing husband and family was able to within a year quit my retail job and make my business, Shea Blades & Beauty, my full time job. My passion turned into a reality!

This risk, the time, money, sweat and tears I put into starting my own business, along with how I treat my clients and those around me, I hope I leave as my legacy. To make people feel good, not only on the outside but the inside as well. I want my clients to know that I genuinely care about them. I want to build their confidence in themselves which is priceless.

Coming from a customer service background for most of my life, I have learned how to engage with and sell to people. Now I can engage with them about something I am truly passionate about, while supporting my family. The time and effort I will continue to put into my training and development, will be showcased in my work and client satisfaction.

This, I hope, will be my legacy, to my amazing clients turned into friends, and my family who mean more to me than anything else in the world.

Let’s talk shop? Tell us more about your career, what can you share with our community?
My art involves giving women the confidence they need to conquer each and every day. It also saves them time, which is so truly valuable. Starting in the beauty industry later in my life was not easy, I battled “imposter syndrome” which at times was debilitating. I was once again the “new girl” which I hadn’t been in 20 years!

My business is in permanent cosmetics. This is an art, a combination of skill and an eye for perfection. What sets me apart is my dedication to my training and development, and my approach with my clients. They are my friends, every single one of them. They have been there with me through some of my greatest, and also some of my worst times. I involve them with the process, and keep it as collaborative as I can to make them feel at ease and excited for their new permanent makeup! I make the process about THEM and not me, which is so important in the beauty industry.

My brand and company is a direct reflection of me and my passion for building confidence in others. What I did not expect is how much confidence those in the industry, as well as my clients, built up in me in return.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband Brandon, who gives and never takes. Who supports me no matter what, and who helped make this dream a reality.

I also dedicate this to my ex, Tim. My sons father who passed away September 9th, 2021. His unfortunate, untimely, and unfair passing made me realize how truly valuable our time is on earth. He would always say, “I’m better than that,” and I will continue to live my life that way in his honor.

Website: www.sheabladesandbeauty.com

Instagram: www.Instagram.com/sheabladesandbeauty

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