Meet Eris Movahedi | CEO /owner

We had the good fortune of connecting with Eris Movahedi and we’ve shared our conversation below.

Hi Eris, let’s start by talking about what inspires you?
My Persian culture has been a significant source of inspiration for me in opening my coffee truck business. Growing up, my family would make an array of flavorsome dishes that were a celebration of our cultural heritage. It was these unique and delicious flavors that sparked my love for food and beverage. I decided to channel that passion into a coffee truck business, where I could bring the tastes and traditions of my Persian culture to a broader audience. By incorporating the vibrant and diverse flavors of my heritage into my coffee creations, I am not only sharing my cultural identity but also introducing people to a whole new world of delicious and exciting tastes. Overall, my Persian culture has been the driving force behind my coffee truck business, and I’m proud to share it with others.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.

It’s been a challenging journey owning a coffee truck business, from countless hours of work to navigating the competitive landscape of the coffee industry. Espressoul is a Persian vegan coffee truck that sets itself apart in a few key ways.
Firstly, the fact that it is a vegan coffee truck is unique in itself, as many coffee trucks may offer vegan options but not exclusively vegan products. This sets Espressoul apart in the sense that it caters to a specific dietary need and can provide a more inclusive experience for customers who may have difficulty finding suitable options elsewhere.
Secondly, Espressoul incorporates Persian flavors and traditions into its menu, which sets it apart from other coffee trucks that may offer more typical coffee drinks and snacks. This can provide customers with a unique and culturally rich experience that they may not be able to find elsewhere.
Overall, Espressoul stands out as a vegan coffee truck that offers unique Persian flavors, emphasizes sustainability, and provides an inclusive experience for customers with specific dietary needs.

Getting to where we are today professionally was not easy. It required a lot of hard work, dedication, and a willingness to learn from our mistakes. We had to overcome challenges such as finding the right locations to park our truck, building a loyal customer base, and managing our finances effectively.
Along the way, we’ve learned some valuable lessons about perseverance, flexibility, and the importance of building strong relationships with our customers. We’ve also discovered the power of social media and word-of-mouth marketing to help us grow our business and connect with new customers.
Overall, we want the world to know that our coffee truck business is more than just a source of caffeine – it’s a reflection of our values and commitment to making a positive impact in our community. We hope to continue serving delicious coffee and building meaningful relationships with our customers for many years to come.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Day 1: To start, we have Espressoul. Then we’ll head to the Tucson Botanical Gardens to explore the stunning flora and fauna of the Sonoran Desert.
Day 2: On the second day, we can take a hike in the breathtaking Sabino Canyon, which offers stunning views of the surrounding mountains and canyons. For dinner, we can head to Downtown Tucson and try the famous Tucson-style pizza at Rocco’s Little Chicago.
Day 3: Let’s take a day trip to the historic town of Tombstone, which was once a bustling silver mining town in the late 1800s. We can visit the OK Corral and watch a reenactment of the famous gunfight, followed by a tour of the Bird Cage Theatre.
Day 4: On the fourth day, we’ll head to the Saguaro National Park to see the iconic saguaro cacti up close. We can take a scenic drive through the park and have a picnic lunch. In the evening, we can visit the Biosphere 2, a unique research facility that simulates different ecosystems.
Day 5: Let’s explore the artsy Fourth Avenue, which is full of local shops, restaurants, and street art. We can grab some lunch at the colorful Mercado San Agustin and then visit the Tucson Museum of Art to see some amazing exhibitions.
Day 6: For a taste of Tucson’s nightlife, we can head to the historic Hotel Congress for some live music and cocktails. Before that, we can go for a horseback riding session in the stunning Tanque Verde Ranch.
Day 7: On the last day, we can visit the Pima Air & Space Museum, which boasts an impressive collection of over 300 aircraft. We can then have a farewell dinner at the famous Arizona Inn, known for its delicious Southwestern cuisine.
These are just a few suggestions, and there are plenty of other exciting places to visit and things to do in Tucson.

Who else deserves some credit and recognition?
Absolutely! I would like to dedicate my shoutout to my family, mostly my mom, and my life partner Derek who have been my pillars of strength and constant support in every aspect of my life. Their unwavering love, encouragement, and guidance have helped me become the person I am today, and I’m grateful for them every day.

Additionally, I would also like to extend my gratitude to the whole Tucson community, who have been incredibly supportive and welcoming throughout my journey. Their encouragement and kindness have made a significant impact on my personal and professional growth, and I couldn’t have asked for a better community to be a part of.

Lastly, I would like to thank all the organizations and individuals who have helped me in various ways along the way. Their support, mentorship, and guidance have been invaluable and have played a significant role in shaping my success story.

Instagram: Espressoul_cafe

Facebook: Espressoul cafe

Yelp: EspresSoul cafe