We had the good fortune of connecting with Ruben Alvarez and we’ve shared our conversation below.
Hi Ruben, what role has risk played in your life or career?
I have found that risk usually equates to some form of fear. I need to determine a lot of the time if I am afraid to make a decision or if it is just a bad decision.
Fear should never control our lives. Therefore, if I know I should have a little more risk in my business, such as hiring someone new, hosting a conference or running a huge campaign, the risk should have a benefit. I can’t simply say yes to everything just because I am a thrill seeker.
Risk in my business has become a integral part of growth. When I see risk, I am able to see what the future would look like if I go through with it. It’s like betting on my and my employees.
Will we be able to see a return if all goes well? Yes? Then I’ll take the risk.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business centers around helping clients with their brand. We not only consult with them, but have a employees on site to design and create the whole vision.
From beginning to end, the whole process is lifted off their hands and gives them freedom to work on the items which mean more to them.
I learned early on in the business that most companies are not looking for marketing. They are looking for a business partner. This applies to any person who is reading this.
Do not sell your services. Sell yourself as a business partner. People will prefer that brand over a service any day of the week.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First, I would take them to Sedona to see the Red Rocks and find our way to Slide Rock State Park. Then we would come back down to Downtown Phoenix and take them to tallest parking structure so they could see the beautiful buildings in Phoenix.
Last, I would take them on a hike to explore White Tank Mountains. Arizona is so diverse and I think if we had only a few days, I’d show them all the amazing and diverse places in Arizona.
Who else deserves some credit and recognition?
Two people have given me a lot of clarity in my mission. First is Rocky Garza, an Identity coach. When my daughter was born, I felt lost. He grounded me and showed me how to press forward as a better father and man.
The second is Tim Storey. He has guided me and helped my find my way back to my spiritual roots. Thank you Tim for your patience and seeing who I am at the core and not at the surface.