We had the good fortune of connecting with Hayden Van Hulzen and we’ve shared our conversation below.
Hi Hayden, what is the most important factor behind your success?
Myself (Hayden Van Hulzen) and my partner (Christina Elmen) each had success in our own agencies (HVH Media & Marketing and The Mae Agency) prior to launching our Digital Consulting Agency, Twenty One North. The success that we had individually at our own agencies is what we carried over to our division agency. We both would credit three things that truly are the foundation of our success: 1) Our network; we’ve built an incredible network of all different people in a plethora of industries and genuinely fostered each and every one of those relationships. When they say “your network is your networth”, they aren’t kidding! There is nothing more powerful than having access to a variety of connections, you never know when you might be able to benefit from one another. 2) Honesty and Transparency in business; we both have prided ourselves on being honest and transparent about analytics, timelines for accomplishing goals, and our expert-opinions about anything that we work on. So many people will over-promise and underdeliver because they are more concerned about the paycheck than the results. We would rather turn a project down than to mislead any other business owner. After all, we are both entrepreneurs coming together synergistically when we take on clients. This is a team effort and true collaborations are built on honesty and transparency. 3) Working hard to be a different kind of “expert”; we pride ourselves on always learning and growing in our areas of expertise and we challenge ourselves to think outside of the box with our approach. With so many different self-proclaimed experts, we need to offer something that other people don’t, that X-factor comes from challenging one another to take a unique approach and to never stop considering yourself a student of your craft.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
HVH Media & Marketing is a modern-marketing agency specializing in social media marketing, digital advertising, public relations, and influencer marketing. Twenty One North is a digital consulting pr agency specializing in elevating clients through public relations, digital marketing, and social strategy on a global scale. We pride ourselves on authenticity, a unique approach to our industry, the selective nature in how we choose our clients, and our proven methods for delivering accelerated results. Entrepreneurship is exhilarating but you don’t feel the highs without experiencing the lows. I’ve mentioned in previous articles that the road leading to success is not a straight line. There are people who will betray you, times where you will fail, and moments where you will question why you even started, but it’s all worth it. The risk associated with believing in yourself has the greatest reward. Overcoming these periods of struggle are what truly make a successful entrepreneur. I’ve learned so many lessons as a business owner and I continue to learn more and more every day. Some of my favorite takeaways on my journey in business: “Done is better than perfect” “Your network is your net-worth” “You are a sum of the five people you spend the most time with, choose wisely.” “Lose an hour in the morning and you will spend all day hunting for it; get up before everyone else!” As for what I would want the world to know about my business and my story: – I’d want them to know that I am not ashamed of any of the struggles that I’ve had. – I appreciate all of the people who said no to me, because of them I did it myself. – Your outlook is everything. View each and every set-back as a tool to strengthen you as a business person as well as a crucial learning experience. I want you to know that everything is possible if you work for it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Arizona is such an incredible place. As a Chicago-native, I am proud to call Arizona my second home. I moved here in 2011 and I will always keep Arizona as my main place of residence. If I had friends in town, I would absolutely do: Nobu in Scottsdale for some pre-dinner drinks and appetizers: Lychee martini and some cold dishes like the yellowtail sashimi with jalapeno Ocean 44/Steak 44 have the best steaks and seafood in the state! We would absolutely have dinner there one night. I am a fan of the ambiance at Toca Madera as well. We’d do a nightcap there for a Ghost Rider and some oyster shooters with ceviche! I’d then head to Focal Point Vitality & Focal Point Salon and Spa in the morning for a refreshing IV Drip, a facial, and some Botox! They are the best salon, medical spa, and wellness center in all of Arizona. I’d make sure my morning coffee was at one of the hidden gem local shops like Inner Circle cafe. The owner Sue is awesome! I love the coffee and the environment, it just feels right! We’d definitely swing by Fashion Square for some shopping. And we’d make sure to do a body scrub or massage at Omni Montelucia – Joya Spa before spending some time by the pool for the day.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My partner, Christina Elmen, Founder of The Mae Agency and Co-Founder of Twenty One North. She is an incredible powerhouse publicist running a strong agency based in LA and we recently came together to form our division agency, Twenty One North. Even though we are each powerful independent from one another, collectively we are unstoppable. She and I pick up where the other leaves off in a seamless fashion. She deserves credit for being my rock and partner as we grow our agency together. I could not do this without her!
TikTok Analytics image. Showcasing the power of great content strategy and premium marketing brought to you by HVH Media & Marketing. “Rising Publicist of the Week” awarded by Women In PR and Anje Collins, a mentor and leader in my life Image of myself with some of the most powerful people in cosmetics (Anastasia, Soare, Makeup By Mario, CEO of Skindinavia Cosmetics, and Kim Kardashian-West). This image was taken at an event sponsorship and promotion that I secured on behalf of my client. My partner and Co-Founder of Twenty One North, Christina Elmen